Manager, Pricing & Competitive Intelligence

Rfnow-Inc.-1; Virden; Hybrid; CAD 88,000 - 98,000; Full time

Job summary

RFNOW is seeking a pricing strategist to own residential pricing across Manitoba and Saskatchewan, shaping rate cards, promotions and offers across sales channels. The role emphasizes margin protection and competitive positioning.

You will build elasticity and ARPU models, test pricing with pilots, and present findings to executives, ensuring pricing decisions drive revenue while maintaining value for customers.

Qualifications

• Bachelor’s degree in Economics, Finance, Business, Marketing Analytics or a related field.
• 5+ years in the telecommunications industry with pricing strategy or revenue management.
• Hands-on experience building price elasticity, margin and ARPU impact models.
• Advanced Excel (required); SQL and Power BI, Tableau or similar a strong asset.
• Experience implementing pricing through billing/OSS-BSS systems and multiple sales channels.

Responsibilities

• Own residential pricing strategy across Manitoba and Saskatchewan footprint.
• Manage the residential rate card and promotional structure for multiple brands.
• Build price elasticity and margin models to evaluate changes before launch.
• Design channel-specific offers and pricing tiers to grow ARPU and maintain value.
• Partner with Marketing Data Analyst to test results and adjust pricing pilots.
• Present pricing performance and recommendations to executives.

Skills

Pricing strategy

Revenue management

Price elasticity modeling

ARPU analysis

Executive communication

Education

Bachelor’s degree in Economics, Finance, Business, Marketing Analytics or a related field

Tools

SQL

Power BI

Tableau

Excel

Job description

MARKETING & COMMUNICATION Full Time Marketing Hybrid, Virden, MB, CA

2 days ago Requisition ID: 1132

Salary Range: $88,000.00 To $98,000.00 Annually

Every price we set decides whether a family on a farm, at the lake or in a small prairie town chooses us or someone else. We’re looking for the person who owns that decision: a pricing strategist who turns data and market intel into offers that win customers and protect margin.

ABOUT RFNOW

At RFNOW, we believe where you live shouldn’t decide how connected you are. From our home base in Virden, Manitoba, we build and run the fiber network that brings fast, dependable internet to rural and small-town communities, the farms, families, schools and local businesses that larger providers too often pass by.

We’re growing, investing in major network builds, and doing it with a down-to-earth team that rolls up its sleeves and takes real pride in the difference we make. Every connection we light up opens new doors for the people in those communities and the right offer, at the right price, is what gets them connected.

RFNOW. Canada’s Prairie Fiber Network.

Come help us power what’s next for rural Canada.

THE OPPORTUNITY

You’ll own residential pricing strategy across our Manitoba and Saskatchewan footprint from the rate card to promotional structure to the offers each sales channel puts in front of customers. You’ll keep us competitive against national, satellite and regional providers, and use performance data from every acquisition and retention channel to test, learn and adjust.

This is a dedicated, protected mandate. Pricing decisions carry real margin and conversion consequences, so this seat stays focused on pricing. It isn’t a flex resource for other marketing or field work.

WHAT YOU’LL DO

• Build and run a live tracking system for competitor pricing, promotions and bundles across the communities we serve
• Spot competitive threats and pricing gaps early — and bring a recommended response, not just a status report
• Read the market by geography: urban, rural, First Nations and seasonal lake communities each have different competitors and price sensitivity
• Own the residential rate card and promotional strategy for both brands — new-customer offers, win-back pricing and base/renewal pricing
• Build price elasticity and margin models that show the volume and ARPU trade-off of every change before it launches
• Design channel-specific offers (door-to-door, web, call centre, MDU), plus product-level pricing, bundles and tiers that grow ARPU and attach rates without eroding long-term value

Performance & test-and-learn

• Partner with our Marketing Data Analyst to turn campaign and channel results into pricing and offer adjustments
• Run structured pricing pilots by geography, channel or segment, and turn results into decisions on a defined cycle
• Diagnose whether underperformance is a pricing, targeting or product problem — and route it to the right owner

Launch & leadership reporting

• Lead end-to-end implementation of approved pricing changes with Billing, Sales and Care — with clear, sellable offer documentation so every channel can sell it on day one
• Make sure every advertised rate meets Canadian telecom advertising and pricing disclosure requirements
• Present pricing performance, competitive position and recommendations to executive leadership, and keep a single source of truth for current and historical pricing

WHAT YOU BRING

• Bachelor’s degree in Economics, Finance, Business, Marketing Analytics or a related field
• 5+ years of experience in the telecommunications industry, with a strong background in pricing strategy, revenue management or commercial analytics
• Hands-on experience building price elasticity, margin and ARPU impact models
• Advanced Excel (required); SQL and Power BI, Tableau or similar a strong asset
• A track record of responding to competitor pricing moves in a live market — not just historical analysis
• Experience implementing pricing through billing/OSS-BSS systems and multiple sales channels
• Working knowledge of Canadian telecom advertising and pricing disclosure requirements
• The confidence to present recommendations and trade-offs directly to executives, and the influence to land changes with teams you don’t manage

Nice to have

• Multi-brand or merger/integration pricing experience
• Geo-based pricing in rural and underserved markets, or GIS tools for competitive and demand mapping

WHY YOU’LL LIKE IT HERE

• A dedicated, high-impact mandate — your work shows up directly in revenue and customer growth
• Hybrid or remote flexibility within Manitoba or Saskatchewan
• Direct visibility with executive leadership and real ownership of pricing decisions
• Group benefits plan, with premiums cost-shared with RFNOW
• Work that matters — getting rural and small-town communities connected

Applications will be reviewed as they are received.

We thank all applicants for their interest; only those selected for an interview will be contacted.

OUR COMMITMENT TO INCLUSION

RFNOW is committed to employment equity and welcomes applications from women, Indigenous peoples, persons with disabilities and members of visible minorities. We are committed to an inclusive, barrier-free workplace in keeping with the Accessible Canada Act. If you require an accommodation at any stage of the hiring process, let us know and we will work with you.