Manager, PR & Creator Partnerships

Canadian Partnership for Women and Children; Toronto; Hybrid; CAD 56,000 - 71,000; Full time

Benefits offered by this job

Hybrid workplace

Benefits package

Job summary

Plan International Canada is seeking a PR & Creator Partnerships Manager to shape how Canadians connect with our mission through trusted voices and authentic storytelling. You will manage ambassador, influencer and creator partnerships to raise awareness, inspire action and drive fundraising for girls’ equality and children’s rights.

In collaboration with Marketing, Philanthropy, Programs and Partnerships teams, you’ll identify opportunities, brief creators, and lead campaigns from concept to

Qualifications

• 4-6 years of experience in PR, influencer marketing, talent relations, social media, or integrated communications.
• Proven experience developing content creator, influencer, brand ambassador campaigns and managing multiple talent and/or creator relationships.
• Confidence communicating directly with high-profile individuals, content creators, influencers, talent and agents.
• Excellent judgement, relationship-building, negotiation and interpersonal skills.
• Strong knowledge of social media platforms, trends and best practices.
• An aptitude for human-first, authentic storytelling – with an ability to spot and create resonant stories, and guide creators and ambassadors accordingly.
• Attention to detail, and advanced writing, editing, briefing, research and fact-checking skills.
• Experience planning and managing budgets and tracking performance metrics.

Responsibilities

• Lead influencer and content creator partnerships from identification through activation to raise awareness and drive donations.
• Manage relationships across key social platforms and/or through PR or talent agencies.
• Contribute to emerging platform strategies including creator-led content.
• Collaborate with Marketing, Philanthropy and Programs on events and partnerships.

Skills

PR

Influencer marketing

Talent relations

Social media

Integrated communications

Job description

As part of the PR, Events and Influencer Engagement team, thePR & Creator Partnerships Managerplays a unique role in shaping how Canadians connect with Plan International Canada's mission. This role ensures the organization shows up through trusted voices and authentic storytelling, reaching supporters, donors, and partners on platforms they rely on for credibility and connection.

Equal parts strategist, project manager, and relationship-builder, you'll bring ambassador, influencer, and content creator partnerships to life, raising awareness with key audiences, inspiring action, and driving fundraising for girls' equality and children's rights.

We're looking for a true 'people person' – someone who builds trust effortlessly, thrives on collaboration, and brings experience in public relations, influencer marketing, talent relations or social-led campaigns.

You’ll take on strategic ownership of Plan International Canada'sCelebrated Ambassador, InfluencerandContent Creatorportfolio, spot and develop creative opportunities, and juggle moving parts with confidence. You'll lead relationships from identification and briefing through activation, delivery and reporting. You'll work closely with your PR and social media colleagues, and join forces across Marketing, Philanthropy, Programs, and Partnerships teams to execute integrated campaigns, events and fundraising initiatives.

What success looks like?

Influencer and content creator partnerships

• Lead partnerships with content creators from identification through activation to raise awareness and drive donations for Plan International Canada
• Manage relationships across key social platforms and/or through PR or talent agencies
• Contribute to emerging platform strategies including creator-led content, as Plan's social and digital marketing presence continues to evolve
• Shape authentic, timely, creative and meaningful storytelling aligned with Plan's standards
• Oversee timelines, budgets, deliverables and performance reporting

Ambassador relationship and talent management

• Identify, engage and manage both Celebrated Ambassadors and one-off impactful celebrity partnerships across campaigns, fundraising, events and PR/media moments
• Steward and grow current relationships with Celebrated Ambassadors
• Vet, recruit and onboard new ambassadors to expand Plan International Canada's reach and relevance with key audiences
• Brief ambassadors for public-facing opportunities with clear messaging and guidance

Public Relations campaigns, events and media support

• Contribute to PR and Communications campaigns, media relations and key moments to drive fundraising, donor engagement and strengthen public trust
• Develop ambassador and influencer engagement strategies for priority initiatives
• Collaborate with Marketing, Philanthropy and Programs on events and partnerships
• Enable ambassador and influencer support for fundraising and donor engagement
• Act as a responsive, solutions-oriented partner to internal teams
• Balance proactive planning with rapid response to emerging needs

As our ideal candidate you will have:

• 4-6 years of experience in PR, influencer marketing, talent relations, social media, or integrated communications
• Proven experience developing content creator, influencer, brand ambassador campaigns and managing multiple talent and/or creator relationships
• Confidence communicating directly with high-profile individuals, content creators, influencers, talent and agents
• Excellent judgement, relationship-building, negotiation and interpersonal skills
• Strong knowledge of social media platforms, trends and best practices
• An aptitude for human-first, authentic storytelling – with an ability to spot and create resonant stories, and guide creators and ambassadors accordingly
• Attention to detail, and advanced writing, editing, briefing, research and fact-checking skills
• Experience planning and managing budgets and tracking performance metrics
• Events and experiential marketing experience an asset
• A collaborative, team player mindset and positive attitude
• Personal values aligned with Plan International Canada's mission to build a more equal world for girls – and all children

Plan International Canada is a hybrid workplace. You will work from the office and from home.

The salary range for this position is anticipated to be between $ 56,000 and $ 71,000. We comprehensively evaluate a variety of factors to determine fair compensation, including experience, specific job-related skills, and relevant educational or professional training. Additionally, we ensure that compensation is equitable across our team and aligns with current market trends. This role also qualifies for an extensive benefits package and generous paid time off.

Plan International Canada hires based on merit and is strongly committed to equity and diversity within its community and to providing an inclusive workplace. Plan International Canada especially welcomes applications from Indigenous persons, persons with disabilities, visible minorities, women, persons of all sexual orientations and genders, and others with the skills and knowledge to productively engage with diverse communities.

If you have a disability that may affect your ability to perform in a role in which you are interested, we will be happy to discuss with you what adjustments or arrangements we can make to accommodate your needs. If your disability is likely to affect you adversely within the application process itself, please let us know (as soon as you feel comfortable to do so) by [e-mail] so that we can consider any adjustments to the process that will allow you to be considered fairly for the role.

Consistent with our Safeguarding Children and Young People Policy, the successful candidate must receive clearance by a police background check, including the vulnerable sector screen.

Applicants must be eligible to work in Canada for the duration of the work term. Proof of eligibility will be required.