Manager, PR & Communications

ENDY; Richmond; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

ENDY, a leading online mattress brand in Canada, seeks a Manager of PR & Communications to enhance brand voice and media presence. The role involves strategic PR management, brand storytelling, and collaboration with PR agencies to execute impactful campaigns, ensuring alignment with brand goals. A successful candidate will possess strong media relations skills and a proven background in securing top-tier coverage while fostering Endy's narrative in the wellness space.

Benefits

Generous vacation and wellness days

Competitive salary and benefits

Hybrid work model

Employee discounts

Qualifications

• 5+ years of experience in PR or brand communications, ideally in consumer lifestyle.
• Proven track record securing meaningful media coverage.

Responsibilities

• Develop and execute PR strategies for brand initiatives.
• Oversee PR agency relationship and brand activations.
• Craft press releases and support corporate communications.

Skills

Media Relations

Strategic Thinking

Brand Building

Storytelling

Project Management

Job description

Endy is Canada's leading online mattress brand, with a mission to help people sleep better. We believe that great days start with better nights, and we're committed to delivering exceptional sleep products, innovative marketing, and best-in-class customer experiences. We're a proud Canadian company with a passion for purpose, sustainability, and storytelling.

We're looking for a strategic, hands-on Manager of PR & Communications to lead and evolve Endy's brand voice across Canada. You'll be responsible for amplifying Endy's presence in the media, building strong brand narratives, leading thought leadership initiatives, and managing external communications. You'll also oversee our PR agency relationship and lead memorable, high-impact brand activations that bring the Endy story to life in the real world.

This role requires a seasoned storyteller, an expert in media relations, and a creative brand builder who knows how to create buzz-online and off.

What you'll do :

• Lead PR Strategy : Develop and execute proactive and reactive PR strategies that support brand, product, and corporate initiatives.
• Media Relations : Build and maintain relationships with national and regional media, influencers, and key industry voices. Secure top-tier media coverage across print, digital, and broadcast.
• Manage PR Agency : Oversee and collaborate closely with our external PR agency to ensure alignment with Endy's brand goals, timelines, and KPIs.
• Brand Activations : Concept, plan, and execute experiential marketing activations and PR-worthy moments that bring the brand to life and generate earned media.
• Corporate Communications : Craft press releases, executive messaging, and statements. Support internal communications and issues management as needed.
• Thought Leadership : Elevate Endy's profile and leadership in the sleep and wellness space through speaking opportunities, op-eds, and awards.
• Brand Storytelling : Collaborate with creative, content, and social teams to ensure consistency across channels and campaigns.
• Measurement & Reporting : Track PR outcomes, campaign performance, and media sentiment. Share insights and recommendations with stakeholders.

Who you are :

• 5+ years of experience in PR, brand communications, or corporate communications, ideally within consumer lifestyle or DTC brands.
• Proven track record of securing meaningful media coverage and building successful brand campaigns.
• Experience leading and managing a PR agency relationship.
• Strong network of Canadian media and influencers, especially in lifestyle and consumer press.
• Experience leading brand activations or experiential marketing initiatives that generate buzz and earned media.
• Exceptional writing and storytelling skills, with an eye for what makes a great story.
• Strategic thinker with strong project management skills and a hands-on, collaborative approach.

Why you'll love working at Endy :

• Generous vacation and wellness days
• Competitive salary and benefits
• Hybrid work model with a beautiful Toronto HQ
• Employee discounts and perks-including the best sleep of your life

Here at Endy, we are a group of innovators, leaders, and dreamers who are shifting the way Canadians think about sleep. Not only are we experts in various fields of the eCommerce industry, we are also a culturally diverse group of world travelers, foodies, book lovers, wellness enthusiasts, and pop culture fans who are creative, innovative, driven, and inspiring. We often blur the line between creativity and analytics, integrating both to achieve outstanding results.

Our culture is our pillar. It is more than a series of words written on the office wall. Culture is how we talk to and treat one another. It's how we plan, prioritize, and make decisions to benefit our team and our customers. It's what binds us together through challenging times. It's how we win. In other words, it's The Endy Way.

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