Manager of Lifecycle Marketing

Saskatchewan Indian Gaming Authority; Saskatoon; Vor Ort; CAD 90.000 - 120.000; Vollzeit

Zusammenfassung

SIGA is seeking an experienced Loyalty Marketing CRM leader to design and drive customer lifecycle programs across channels. You will oversee lifecycle marketing, collaborate with Loyalty, Marketing Technology, and Market Insights to deliver data-driven, personalized experiences and growth.

A strong background in email, push, SMS campaigns, and performance analysis with a four-year business/marketing degree is essential.

Qualifikationen

• Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing or a related field.
• Education in analytics, computer science, or information systems is an asset.
• Certification in CRM platforms, marketing automation, or data analytics is an asset.
• A minimum of 4 years’ experience in CRM and/or lifecycle marketing, preferably in loyalty marketing.
• Experience in developing and executing email, push, SMS campaigns.
• Experience in A/B testing and performance analysis.

Aufgaben

• Leading the lifecycle marketing team and fostering cross‑functional collaboration with Loyalty, Marketing Technology, Digital Marketing, Player Development, and Market Insights.
• Developing and leading the overall CRM and lifecycle marketing strategy, including segmentation and reinvestment approaches.
• Ensuring CRM initiatives are aligned with business priorities and integrated across channels with end‑to‑end customer journeys.
• Determining optimal offer, timing, and channel for communications using data‑driven decisioning and monitoring results.
• Participating in planning, budgeting, and strategic initiatives in support of organizational priorities.

Kenntnisse

CRM strategy

Lifecycle marketing

Email campaigns

A/B testing

Performance analysis

Data-driven decisions

Cross-functional collaboration

Ausbildung

Bachelor's degree in Business Administration, Commerce, Marketing

Tools

Marketing automation tools

Analytics software

Jobbeschreibung

Reporting to the Director of Loyalty Marketing, this position develops and leads customer lifecycle and Customer Relationship Management (CRM) strategies to drive engagement, retention, and revenue growth across the organization.

Responsibilities

Leading the lifecycle marketing team and fostering strong cross‑functional collaboration with Loyalty, Marketing Technology, Digital Marketing, Player Development, and Market Insights to ensure seamless execution and the delivery of consistent, high‑quality, data‑driven, and personalized customer experiences. Responsible for developing and leading the overall CRM and lifecycle marketing strategy, including defining segmentation and reinvestment approaches that drive profitable customer growth. Ensuring CRM initiatives are aligned with business priorities and integrated across channels through the design and execution of end‑to‑end customer journeys, encompassing automation, triggers, deployment, and ongoing performance monitoring. Determining the optimal offer, timing, and channel for customer communications using data‑driven decisioning, while continuously analyzing results to optimize effectiveness and maximize customer lifetime value. Participating in planning, budgeting, and strategic initiatives in support of organizational priorities.

Qualifications

Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing or a related field. Education in analytics, computer science, or information systems is an asset. Certification in CRM platforms, marketing automation, or data analytics is an asset. A minimum of 4 years’ experience in CRM and/or lifecycle marketing, preferably in loyalty marketing. Experience in developing and executing email, push, SMS campaigns. Experience in A/B testing and performance analysis.

About Us

Why SIGA?

SIGA is a First Nation employer of choice in the province, with a focus on quality of life and an inclusive work environment that embodies a strong sense of belonging for employees. As a non-profit, 100% of our net income goes back to our communities. Since our inception more than 30 years ago, SIGA has returned $1.9 billion back to our beneficiaries.

For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work.

To be employed with SIGA, you must meet the following criteria:

• At least 19 years of age
• Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
• You must be legally entitled to work in Canada

Additional Information

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

For more information regarding this competition, or if you require an accommodation or support, please contact the Talent Acquisition Team at [e-mail]

Applicants should note that SIGA does not currently participate in the Saskatchewan Immigrant Nominee Program (SINP) for this type of position and will not support a SINP Job Approval.

Once employed with SIGA there are many opportunities for learning, growth and advancement throughout the company. We take great pride in being a preferred employer and aspire to attract the very best and very brightest to become part of our family. We look forward to reviewing your application.