Manager, Media & Integrated Marketing

SC Johnson; Brantford; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in consumer goods is seeking a MIM Manager to drive innovative media strategies and enhance brand performance. This role requires significant experience in integrated marketing and effective collaboration with various stakeholders. Ideal candidates will possess strong strategic capabilities and a deep understanding of the omnichannel marketing landscape.

Qualifications

• Minimum 7+ years in marketing, integrated marketing communication.
• Deep understanding of consumer goods category required.
• Agency experience highly desirable.

Responsibilities

• Drive media innovation for brand leadership.
• Manage media strategy and partnerships.
• Foster environment of media evolution and training.

Skills

Leadership

Problem-solving

Communication

Project management

Financial acumen

Education

Bachelor's degree in Marketing or Business

Job description

The MIM Manager - Canada serves as one of the Company’s media and integrated marketing experts. Reporting to the Director of Media and Integrated Marketing, the MIM Manager is responsible for the strategy, planning, and implementation of media and maximizing our partnerships with our agencies. Working with the Canada Marketing Commercialization team, they will lead “media to cart” communication planning. They must understand strategy and activation of eCommerce / retail media, social, media partnerships, influencers, digital and traditional channels to build omnichannel plans. They will interact frequently with senior stakeholders, requiring strategic capabilities, strong influencing and communication skills, and exceptional collaboration.

Essential Duties and Responsibilities :

• Drive media innovation, through leveraging tactics that put our brands on the cutting-edge, driving leadership in our categories and for the organization
• Drive audience led strategies delivering enhanced brand performance and measured impact, across the full media to cart plan
• Drive increased impact of digital, retail media and emerging platforms, embracing a test and learn mentality
• Create and manage organizational governance of media principles and best practices while upskilling the organization on capabilities for media
• Ensure effectiveness of media through establishing and delivering select KPI’s in partnership with the Analytics organization
• Contribute to the growth of our brands by improving our marketing effectiveness
• Challenge our agencies, partners, marketing, and e-shopper teams to deliver integrated best-in class plans with the consumer at the center
• Partner with brand to build briefs rooted in the consumer and human problems to solve
• Identify opportunities for Joint Business Partnerships (JBPs) and strategic partnerships to help meet our effectiveness and efficiency goals (including retail-media JBPs)
• With support of the agency, govern the delivery of media plans, providing overall stewardship of media investments, plans and inventory
• Work with marketing to evolve our content strategies to maximize the moments of receptivity across the path to purchase, in line with the audience strategy
• Ensure our content is fit-for purpose across the tactics we invest in, specifically within digital
• Support the marketing team to coordinate across various agencies (PR, Influencer, Creative, etc.) and consult on integrated communication strategies
• Foster an environment of media evolution, learning and improvement. Assist in media capability training / education of marketing team

Required Skills / Experience / Competencies :

• Bachelor’s degree required (Marketing or Business preferred)
• Minimum 7+ years marketing, integrated marketing communication and / or connections / media planning and buying within Canada
• Demonstrated deep understanding of consumer goods category
• Agency experience highly desirable
• Experience in performance marketing, omnichannel brand strategy, digital, partnerships, and social media marketing across paid / owned / earned and shared desired

Preferred Skills / Experience / Competencies :

• Leadership in setting strategic direction and innovation plans to solving marketing issues
• Is able to navigate ambiguous situations and drive for clarity and action
• Passion for innovation and desire to stay on cutting edge of media landscape
• Strong problem-solving skills, sound judgment and financial acumen
• Proven track record of impacting business results
• Strong project management leadership skills
• Strong organizational and communication skills
• Excellent consulting skills and ability to influence effectively
• Respectfully challenging the status-quo as appropriate in order to achieve our objectives
• Entrepreneurial mindset who likes to build new processes and experiment
• Highly inquisitive with action-orientation mindset
• Confidence to make good, quick decisions based on sound judgment and strong analytical skills
• Leadership of cross-agency (eCommerce, PR / Influencer, Media, Creative and Commerce) resources against a defined scope of work
• Ability to develop deep collaborative relationships across multiple work groups

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age, and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive, and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at .

SC Johnson & Son Inc., SC Johnson Professional, and SC Johnson Lifestyle Brands is committed to accessibility in its workplace and recruitment processes for persons with disabilities. If you require accommodation in order to participate in this recruitment process, please contact Human Resources.