Manager, Marketing Technology

Rogers Communications; Halifax; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Technology Manager, where you will play a pivotal role in driving innovative marketing strategies. You will leverage your expertise in Salesforce Marketing Cloud to enhance customer experiences and optimize campaign performance. This position offers a dynamic environment where your contributions will significantly impact business outcomes. With a commitment to employee growth and a focus on diversity and inclusion, this role is perfect for those eager to make a difference while advancing their careers in a supportive atmosphere.

Benefits

Competitive salary & annual bonus

Flexible health and dental benefits

Pension plan and Stock matching programs

Discounts on services and tickets

Paid time off for volunteering

Wellness Programs

Employee assistance program

Qualifications

• 3+ years managing complex digital marketing projects.
• Experience with Marketing technology platforms in a B2B environment.

Responsibilities

• Lead dynamic list generation and email nurture campaigns.
• Optimize marketing campaigns across various channels.

Skills

Digital Marketing

Salesforce Marketing Cloud

Google Analytics

Project Management

B2B Marketing

Education

Bachelor's Degree in Marketing

Certification in Digital Marketing

Tools

Salesforce Marketing Cloud

Google Analytics

Adobe Marketing Tools

Job description

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

We are looking for a technology-oriented marketer that strives to create best-in-class customer experiences with every interaction. You will be joining this team at an exciting stage in our digital transformation journey and will play an important role in driving new capabilities for the Rogers Business Marketing team. You’ll achieve this with innovative ideas that deliver business results in a dynamic industry.

Reporting to the Sr. Director, Marketing, the Marketing Technology Manager will enable, optimize and accelerate Salesforce Marketing Cloud (SFMC) capabilities and related ecosystem elements, while driving business outcomes. This individual is a super-user of marketing technology platforms and managing vendors that support the strategy and execution of marketing programs and tactics. They will work closely with several internal teams such as Sales, Digital, IT and Marketing to understand marketing campaign objectives and create a best in class, experience using Marketing Cloud.

What you will be doing :

Responsible for dynamic list generation, email nurture campaigns, lead flow, data extensions and data integration between systems

Responsible for ideating and executing on campaigns and cross channel content journeys (email, SMS, social, display, retargeting, etc) including structured testing strategies to optimize conversion rates

Leading the integration of data into Marketing Cloud across data sources and other technologies while managing business rules and requirements definition

Leading the creation of automated audiences and segments for marketing campaigns and triggered journeys

Proactively identify new opportunities to leverage MarTech capabilities to optimize campaign activities, improve speed to market and deliver measurable results

Ensure the successful configuration, implementation, and maintenance of all marketing programs within Marketing Cloud and own ongoing campaign workflows

Working closely with our Lead Management team, refine lead passing methodologies and intelligence, to help sales prioritize activities

Work closely with Marketing Data Analysts, internal teams, and supporting agencies to identify requirements for marketing reports and required integrations to ensure access to data

Work with marketing agencies and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately

Support others in the daily use of data systems and ensure adherence to best practices

Scope, assess and lead the integration of other MarTech systems / tools into Marketing Cloud (ie : call-attribution software, GA 360, Marketing Cloud plug-ins etc.), identifying technological gaps and working collaboratively to source the right solution

What you will bring :

3+ years’ experience managing complex digital marketing projects including working with Marketing technology platforms

3+ years’ experience in B2B environment with understanding of advanced sales cycles and demand gen process

Experience using Salesforce Marketing Cloud, Google Analytics, GA 360, Adobe (or equivalent marketing automation and analytics tools)

Familiar with CMS systems and HTML

Ability to clearly communicate requirements, ideas and benefits to both technical and non-technical users

Excellent time and project management skills, keen attention to detail with the ability to manage multiple priorities

Thrives in a fast paced environment with a natural curiosity to explore and action new ideas

Advanced level understanding of marketing automation including experience working directly with Salesforce Marketing Cloud, Interaction Studio, Pardot, chat platforms and communication deployment systems

Experience creating email templates using SFMC Content Builder and governance within Email Design System

What’s in it for you :

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including :

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts : Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support

o Rogers First : priority in applying to internal roles of interest

• Wellness Programs :

o Homewood employee & family assistance program

o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions

o Low or no-cost fitness membership with access to virtual classes

• Our commitment to the environment and diversity :

o Work for an organization committed to environmental protection

o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!

If you are selected to move forward in the recruitment process, here is what you can expect :

• 15-minute phone screen with your recruiter, 1-hour virtual interview with Hiring Manager, 30-minute final round virtual interview with Director of the team. Best of luck!

As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.

Schedule : Full time

Shift : Day

Length of Contract : Not Applicable (Regular Position)

Travel Requirements : None

Posting Category / Function : Marketing & Marketing Communication