Head of Marketing Technology

LastPass; Canada; Remote; CAD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as the Head of Marketing Technology, where you'll lead the charge in optimizing marketing operations and enhancing customer experiences. You'll work with a talented team to define technical strategies that drive efficiency and scalability within the marketing organization. This role offers the opportunity to influence company strategies and foster innovation in a collaborative environment. With a focus on data-driven insights and seamless customer journeys, your expertise will be pivotal in shaping the future of marketing technology. If you're passionate about complex problem-solving and motivated by scale, this is the perfect opportunity for you.

Benefits

Flexible Paid Time Off

Generous parental leave

Home office setup support

Continuous learning opportunities

Peer-to-peer recognition

Employee Assistance Program

Remote work stipend

Short-Term or Remote-Centric Work Arrangements

Qualifications

• Experience in architecting MarTech stack with leadership in B2C & B2B marketing.
• Hands-on expertise in marketing automation platforms and CRM systems.

Responsibilities

• Define and execute the technical strategy for MarTech to drive efficiency.
• Enhance marketing campaign effectiveness through data-driven insights.

Skills

Leadership in B2C & B2B marketing

Marketing automation platforms

CRM systems

Data strategy & governance

Analytical skills

Problem-solving skills

Customer data platforms

APIs and ETL processes

Tools

Marketo

HubSpot

Salesforce

ZoomInfo

Databricks

PowerBI

Job description

About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

Curious about our products? Visit our websiteand try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for Head of Marketing Technology

LastPass’s Business Technology team is looking for a Head of Marketing Technology to lead and scale its marketing technology stack. This role will enable data-driven marketing strategies, enhance customer experiences, and optimize marketing operations through robust, scalable, and innovative technical solutions. The ideal candidate is a technical leader with a strong background in high velocity B2C and B2B business model with expertise in software development and marketing tools and a deep understanding of marketing operations.

About the team:

You will be joining the Business Technology (BizTech) team at LastPass. The team’s mission is to enable business growth through digital transformation, operational excellence and outstanding experiences for our employees and customers. As the technology and data backbone for all go-to-market teams and the wider company, BizTech thrives on innovation, collaboration, and delivering exceptional value.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will be working with a very cross-functional group of extremely talented and smart leaders from across BizTech, Marketing, Sales, Product, Marketing Analytics and more. You will be a key leader helping influence and contribute towards our company strategies

What are some of the exciting challenges you will be working on?

• Define and execute the technical strategy for MarTech to drive efficiency and scalability within the marketing organization, contributing to overall business growth.
• Create plans and strategies to support our B2C and B2B marketing motions and develop a technology strategy that effectively serves an Omni-channel marketing strategy
• Enhance marketing campaign effectiveness through data-driven insights and optimized processes while ensuring alignment between marketing and sales, fostering seamless collaboration and achieving shared goals.
• Improve lead management and nurturing processes, resulting in higher quality leads and increased conversions.
• Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick well-informed decisions when using them.
• Foster strong partnerships across BizTech, Marketing Analytics and Operations to execute the MarTech roadmap with velocity
• Governance and compliance by ensuring the MarTech stack complies with data privacy and security standards and establishing best practices for tracking, reporting, and data management overall across the MarTech stack
• Serve as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders
• Lead and mentor a global team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals.

What does it take to work at LastPass?

• Experience in a role developing, integrating and architecting MarTech stack with Leadership experience in with B2C & B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
• Hands-on expertise in marketing automation platforms (e.g., Marketo, HubSpot, Adobe, 6Sense, Drift, etc), CRM (ex: Salesforce) and global enrichment platforms (ex: ZoomInfo, Lusha, Cognism, etc).
• Proven experience designing and implementing omnichannel customer journeys, with the ability to create seamless, data-driven customer experiences across email, push, SMS, and web personalization.
• Strong background in customer data platforms for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Proven experience in leading large-scale MarTech implementation projects in a complex, matrixed organization.
• Strong desire to take ownership of products and projects, ensuring successful implementation and alignment with business goals.
• Strong analytical and problem-solving skills, with a focus on delivering business value.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
• Strong knowledge of MarTech trends, including the use of AI, MarTech architecture, and best practices.
• Familiarity with APIs, ETL processes, and data pipelines.
• Knowledge of data warehousing, customer segmentation, and analytics tools like Databricks, PowerBI, etc.

Why LastPass?

• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous parental leave
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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