Manager, Marketing and Communications

Niagara Parks; Niagara Falls; Hybrid; CAD 90,000 - 108,000; Full time

Benefits offered by this job

Extended health coverage

Dental insurance

Vacation entitlements

Professional development

Job summary

Niagara Parks in Niagara Falls, ON is seeking a Manager of Marketing & Communications to lead daily marketing initiatives across digital campaigns, content, SEO, and e-commerce, reporting to the Director of Sales, Marketing & Communications.

You will oversee the marketing team, collaborate with internal partners, manage projects from concept to delivery, and ensure all materials are on brand, on time, and aligned with organizational goals.

Qualifications

• Post-secondary degree in Marketing, Communications, Business Administration or related field.
• 7+ years progressive marketing, communications, or sales experience with supervisory/management exposure.
• Experience developing and executing digital marketing campaigns and communications materials.

Responsibilities

• Lead and oversee the Marketing & Communications team, including coaching and performance development.
• Manage digital marketing initiatives, websites, SEO/AEO strategies, social media, e-commerce programs, and content creation.
• Coordinate marketing projects using project management tools and processes.
• Support paid and earned media initiatives, media relations, and strategic communications activities.
• Collaborate with internal departments to deliver marketing projects on time and on brand.
• Monitor campaign performance and use analytics to optimize results.
• Develop and implement annual marketing plans and budgets.
• Conduct market research to support business objectives.
• Ensure timely delivery of marketing materials across digital, print, and on-site channels.
• Participate in hiring and departmental planning.

Skills

Strategic marketing

Team leadership

Digital marketing

Analytics

Content creation

Education

Post-secondary degree in Marketing

Degree in Communications

Tools

Website CMS

SEO tools

Social media platforms

Job description

Job ID:2026-44
Job Type:Full-time
Job Status:Open Vacancy
Location:Niagara Falls, ON (On-site)
Compensation Range:$90,182.51 to $107,715.66

Application Deadline: September 15, 2026

Join the Team Behind One of the World’s Most Iconic Destinations

At Niagara Parks, every day brings an opportunity to work somewhere extraordinary. As a self‑financed agency of the Ontario Ministry of Tourism, Culture and Gaming, we are the caretakers of 56 kilometers of breathtaking landscapes from Lake Erie to Lake Ontario and the hosts of millions of visitors from around the world.

Our vision is ambitious: to become one of the most spectacular parks in the world. And we’re well on our way thanks to the passionate, enthusiastic, and caring people who power our organization. From attractions and retail to heritage, culinary, and golf operations, our career paths are as diverse as the lands we protect.

What You’ll Do

Reporting to the Director, Sales, Marketing & Communications, the Manager, Marketing & Communications leads the day-to-day delivery of Niagara Parks' marketing and communications initiatives. This role oversees digital marketing, website content, SEO/AEO, social media, e-commerce, communications materials, and campaign performance while providing leadership to the marketing and communications team. The position works closely with internal stakeholders to ensure projects are delivered on time, on brand, and aligned with organizational objectives.

The Manager, Marketing and Communications will:

• Lead and oversee the Marketing & Communications team, including workload management, coaching, and performance development.
• Manage digital marketing initiatives, websites, SEO/AEO strategies, social media, e-commerce programs, and content creation.
• Coordinate marketing projects and priorities using project management tools and processes.
• Support paid and earned media initiatives, media relations, and strategic communications activities.
• Collaborate with internal departments to prioritize, develop, and deliver marketing and communications projects.
• Monitor campaign and content performance, leveraging analytics and reporting to optimize results.
• Assist with the development and implementation of annual marketing and communications plans and budgets.
• Conduct market research and monitor industry trends to support business objectives.
• Ensure timely delivery of marketing materials across digital, print, and on-site visitor channels.
• Participate in hiring, employee development, health and safety compliance, and departmental planning.
• Other duties as assigned.

What You’ll Bring

• Post-secondary degree in Marketing, Communications, Business Administration, or a related field, or an equivalent combination of education and experience.
• 7+ years of progressive marketing, communications, or sales experience and previous supervisory and/or management experience.
• Experience developing and executing digital marketing campaigns, communications materials, and sales support initiatives.
• Demonstrated knowledge and experience within the tourism sector.
• Strong understanding of marketing management principles, strategic marketing planning, analytics, and market research.
• Knowledge of digital marketing, e-commerce, SEO/AEO, and content marketing best practices.
• Proven ability to review, evaluate, and proof marketing and communications materials with strong attention to detail.
• Ability to lead, direct, and evaluate staff performance to ensure alignment with organizational goals.
• Strong written and verbal communication, customer service, and interpersonal skills.
• Demonstrated analytical, organizational, and project management skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience providing constructive feedback, managing performance, and driving continuous improvement.
• Proven ability to handle confidential and sensitive information with professionalism and integrity.

Why You’ll Love Working Here

We offer a comprehensive total rewards package to support your health, wellbeing, and financial security including:

• Extended health, dental, and vision coverage
• Life and disability insurance
• Vacation entitlements and paid time off
• Employee Family Assistance Program (EFAP)
• Professional development and growth opportunities
• Discounts at Niagara Parks retail, culinary, and golf locations
• Complimentary passes to Niagara Parks attractions to share with family and friends
• Free entry at Niagara Parks attractions
• Access to the Attractions Ontario Reciprocal Program
• Free transportation on the WEGO Green Line and Falls Incline Railway

Our Commitment to Accessibility & Inclusion

Since 1885, Niagara Parks has been dedicated to preserving and enhancing the natural and cultural beauty of the Niagara River corridor for future generations. We are proud to be an equal opportunity employer committed to diversity, inclusion, and accessibility.

We provide a transparent, inclusive and barrier free hiring process consistent with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation to address specific needs related to Code protected grounds, please contact us.

For questions about the collection or use of your personal information, or to request an alternate application format, contact us at 905‑295‑4377 ext. 0 or [e-mail].

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

The Niagara Parks Commission uses AI-assisted tools to help organize and screen resumes based on limited factors such as keywords and role related terms. AI results are only a preliminary aid. Final decisions are made by human reviewers to ensure fair and accurate hiring decisions.