- Experience : 3 years to less than 5 years
- Business / commerce, general
- Business administration and management, general
Work setting
Tasks
- Analyze market research data to improve business decisions or activities
- Develop all kinds of events for publicity, fundraising and information purposes
- Develop communication strategies
- Direct the development and maintenance of an organization's Internet and intranet sites
- Direct the marketing strategies of establishments
- Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
- Direct the team on crucial information they should gather and research
- Establish distribution networks for products and services
- Evaluate an organization's Internet presence
- Evaluate communication strategies and programs
- Evaluate the marketing strategies used by establishments
- Oversee the preparation of written material for website content
- Publicize activities, workshops, meetings and other events for fundraising or information purposes
- Review written material, such as reports, briefs, speeches, presentations and press releases
- Train staff
- Hire, train, direct and motivate staff
- Manage contracts
- Market business services
- Plan and control budget and expenditures
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Area of work experience
Area of specialization
Work conditions and physical capabilities