Manager, Loyalty & Engagement - Canada

Subway; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

Subway is seeking a Manager of Loyalty & Engagement to lead the MVP Loyalty Program and CRM strategies. This role involves driving customer loyalty initiatives and marketing campaigns to optimize engagement and spending. The ideal candidate should possess experience in managing loyalty programs and analytical skills to support data-driven decisions in a dynamic environment. Join a brand that fosters continued improvement and healthier living.

Benefits

Insurance Plans

Competitive Bonus

Tuition Reimbursement

Company Holidays

Volunteering time

Qualifications

• Minimum 5 years' experience managing a loyalty program.
• 5-8 years of experience in CRM efforts.
• Experience leading integrated loyalty campaigns.

Responsibilities

• Owns the loyalty and customer lifecycle marketing plan.
• Manage plans with external vendors for messaging.
• Drive operational planning process with Canada and Global timelines.

Skills

Analytical skills

Project management

Excellent communication

Education

Bachelors Degree in Business

Tools

Adobe suite

Job description

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

The Manager, Loyalty & Engagement will be responsible for our MVP Loyalty Program, CRM and content strategy for Ecomm (App + Website).

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

• Owns the loyalty and customer lifecycle marketing plan, working with the NA loyalty team, local marketing and digital teams to ensure consistency in our voice across owned channels.
• Responsible for web and app offers and marketing campaigns.
• Responsible for overseeing and trafficking creative for digital offers.
• Manage plans with external vendors that support loyalty/email/push/SMS/APP messaging.
• Make sure plans are customer centric, avoiding clashes or inconsistencies of communication.
• Navigate changes to plans, ensuring they do not impact the delivery of the core plan, and support business growth and objectives.
• Drive operational planning process in line with the Canada and Global processes and timelines.
• Ensure all plans are routed in data driven decisions, to optimize increased frequency and spend of our loyalty base.
• Meet with internal constituents, end-users, partners, and industry analysts to communicate to gain insight for product direction and improvements.
• Define feature requirements and work with cross functional teams on the UX and technical design as well as test requirements.
• Responsible for functional knowledge of the loyalty platform and innovations.
• Responsible for documenting and communicating any impacts to the digital platform or loyalty program based on proposed enhancements.
• Conduct feasibility assessment of roadmap strategy in partnership with technology teams and business operating groups, and proactively seek out alternate solutions.
• Work with creative services, training, and operations on loyalty programming

Qualifications:

• Bachelors Degree in Business or related.
• Minimum 5 years' experience of managing a loyalty program.
• 5-8 years of experience. Ideal candidate has worked at a loyalty program in Canada, has been involved in CRM efforts as well as larger campaigns/initiatives to accelerate adoption and engagement.
• Experience building loyalty strategies that build both the functional and emotional loyalty of guests.
• Analytical skills, specifically in the areas of loyalty program data and CRM
• Experience leading and delivery of integrated loyalty campaigns and media plans.
• Working knowledge of the Adobe suite of products is preferred.
• Project management, large-scale planning, and ability to lead cross-functional projects are required.
• Ability to collaborate and influence team members to get strategic / tactical plans implemented.
• Excellent written and oral communication and presentation skills required.
• Enjoys working in a fast-paced changing environment.

What do we Offer?

• Insurance Plans
• Competitive Bonus
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• Many More…..

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.