Manager, Digital Strategy and Content

CivicAction; Toronto; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Health and dental benefits

Hybrid work environment

Flexible and collaborative culture

Job summary

CivicAction in Toronto is seeking a Manager, Digital Strategy & Content to lead and strengthen our digital presence, communications systems, and content production. This hands-on role combines strategic thinking with execution.

You will oversee our website, HubSpot CRM, email marketing, newsletters, social media, and multimedia content, driving engagement with a mission-driven approach and a collaborative, lightweight process.

Qualifications

• 5+ years of experience in digital communications, marketing, or content strategy.
• Strong experience with website management, CRM systems, and email marketing; HubSpot is a plus.
• Experience creating digital content across channels and formats.
• Strong writing, editing, and storytelling abilities.
• Experience with social media strategy and digital engagement.
• Familiar with analytics, reporting, and marketing automation tools.
• Experience coordinating vendors and digital projects.
• Strong organizational skills and ability to manage multiple priorities.
• Collaborative, proactive, solutions-oriented approach.
• Experience in nonprofit/civic/public policy sector is a plus.

Responsibilities

• Lead digital strategy and content across all channels.
• Manage and optimize CivicAction’s website and CRM systems.
• Oversee email marketing, automation, segmentation, and reporting.
• Coordinate video, multimedia content for events and initiatives.
• Ensure consistent brand voice and visual standards across channels.
• Track analytics and provide insights on engagement.
• Collaborate with programs, partnerships, and leadership teams.
• Coordinate external vendors and production teams.
• Contribute to communications planning and implementation.

Skills

Digital strategy

Content strategy

Content creation

Analytics

Writing

Social media

Tools

HubSpot

Job description

The Opportunity

CivicAction is seeking a Manager, Digital Strategy & Content to lead and strengthen the organization’s digital presence, communications systems, and content production.

This is a hands-on role for someone who enjoys both strategy and execution. The successful candidate will oversee CivicAction’s website, HubSpot CRM and marketing systems, digital communications, newsletters, social media, video and multimedia content, and related digital platforms.

This role is ideal for someone who wants to build and own a modern digital communications and engagement function within a mission-driven organization.

Key Responsibilities

Digital Strategy & Platforms

• Lead CivicAction’s digital and content strategy across all channels.
• Manage and optimize the organization’s website, ensuring content remains current, accessible, and aligned with organizational priorities.
• Oversee HubSpot CRM, email marketing systems, automation, segmentation, reporting, and digital workflows.
• Improve digital systems, processes, analytics, and user experience across platforms.

Content & Communications

• Develop and manage digital content calendars and campaigns.
• Create and oversee newsletters, social media content, organizational announcements, and digital storytelling.
• Support executive communications and thought leadership content.
• Coordinate video production and multimedia content for events, campaigns, and organizational initiatives.
• Ensure consistent brand voice, messaging, and visual standards across channels.

Marketing & Engagement

• Lead digital marketing and promotion for events, programs, and organizational initiatives.
• Support audience growth, stakeholder engagement, and brand visibility.
• Track analytics and provide insights on digital performance and engagement metrics.
• Identify opportunities to improve reach, engagement, and organizational visibility.

Collaboration & Operations

• Work closely with program, partnerships, and leadership teams to support organizational priorities.
• Coordinate external vendors, designers, photographers, videographers, and web developers as needed.
• Support organization-wide communications planning and implementation.
• Contribute to a collaborative, entrepreneurial, and mission-driven team environment.

Qualifications

The ideal candidate will bring:

• 5+ years of experience in digital communications, marketing, content strategy, or related roles.
• Strong experience managing websites, CRM systems, and email marketing platforms. HubSpot experience is considered a strong asset.
• Experience developing digital content across multiple channels and formats.
• Strong writing, editing, and storytelling abilities.
• Experience with social media strategy and digital engagement.
• Familiarity with analytics, reporting, and marketing automation tools.
• Experience coordinating creative vendors and digital projects.
• Strong organizational skills and ability to manage multiple priorities independently.
• A collaborative, proactive, and solutions-oriented approach.

Experience in the nonprofit, civic, public policy, leadership, or social impact sector is considered an asset.

Work Environment & Compensation

• Hybrid work environment with approximately one day per week in-office, in addition to key events and organizational activities.
• Summer hours from May to September, including shortened Fridays.
• Office closure between December 24 and New Year’s Day without use of vacation time.
• Comprehensive health and dental benefits.
• Flexible and collaborative work culture.
• Opportunity to help shape and grow a high-profile civic organization.
• Salary range: $70,000-$80,000, commensurate with experience.

CivicAction is committed to building a diverse and inclusive workplace and encourages applications from candidates of all backgrounds and lived experiences.