Digital Marketing Officer

Jobtailor; Edmonton; On-site; CAD 60,000 - 85,000; Full time

Job summary

Jobtailor in Canada is seeking a Digital Marketing Communications Specialist to plan, implement, and optimize email campaigns, align digital messaging with fundraising goals, and manage CMS-enabled content across multiple channels.

You will lead audience segmentation, analytics-driven optimization, and collaboration with Communications, Development, and Events to drive donor engagement and campaign success.

Qualifications

• Degree or diploma in Communications, Marketing, Public Relations, Journalism, Digital Marketing, or a related field.
• 3–5 years of professional experience in digital marketing, digital communications, marketing communications, or a related role.
• Experience planning, creating, testing, scheduling, and optimizing email marketing campaigns using email marketing, CRM, or communications platforms.
• Experience managing and updating websites and digital content using content management systems such as WordPress or similar platforms.
• Experience creating and managing landing pages, online forms, donation pages, event pages, and other digital experiences.

Responsibilities

• Plan, develop, test, schedule, deploy, and optimize email marketing campaigns
• Create audience-focused digital communications aligned with the Foundation’s brand, voice, and fundraising objectives
• Develop targeted donor communications, newsletters, fundraising appeals, event communications, and stewardship campaigns
• Manage audience segmentation, personalization, email lists, scheduling, quality assurance, and post-campaign analysis
• Gather, refine, edit, and prepare content for digital channels with internal teams and subject matter experts
• Manage and maintain website and digital property content
• Build and update landing pages, donation pages, event registration pages, campaign microsites, web forms, and other digital experiences
• Support digital experiences for fundraising campaigns, events, raffles, auctions, and other initiatives
• Monitor email, website, and digital initiative performance using analytics and reporting tools
• Maintain campaign tracking and measurement practices; prepare performance reports and recommendations
• Support A/B testing, experimentation, and continuous optimization
• Collaborate with Communications, Development, Events, and other teams on integrated campaigns
• Contribute to campaign planning, editorial calendars, project coordination, and quality assurance
• Manage multiple projects and deadlines
• Provide editing, proofreading, and digital communications expertise
• Serve as a digital subject matter expert and resource to colleagues

Skills

Email Marketing

Content Management

Digital Analytics

Project Management

Audience Segmentation

SEO Fundamentals

A/B Testing

Copywriting

Collaboration

Attention to Detail

Education

Degree or Diploma in Communications, Marketing, PR, Journalism, Digital Marketing

Tools

WordPress

CRM Platforms

Google Analytics

Email Marketing Platforms

Job description

• Plan, develop, test, schedule, deploy, and optimize email marketing campaigns
• Create audience-focused digital communications aligned with the Foundation’s brand, voice, and fundraising objectives
• Develop targeted donor communications, newsletters, fundraising appeals, event communications, and stewardship campaigns
• Manage audience segmentation, personalization, email lists, scheduling, quality assurance, and post-campaign analysis
• Gather, refine, edit, and prepare content for digital channels with internal teams and subject matter experts
• Manage and maintain website and digital property content
• Build and update landing pages, donation pages, event registration pages, campaign microsites, web forms, and other digital experiences
• Support digital experiences for fundraising campaigns, events, raffles, auctions, and other initiatives
• Monitor email, website, and digital initiative performance using analytics and reporting tools
• Maintain campaign tracking and measurement practices; prepare performance reports and recommendations
• Support A/B testing, experimentation, and continuous optimization
• Collaborate with Communications, Development, Events, and other teams on integrated campaigns
• Contribute to campaign planning, editorial calendars, project coordination, and quality assurance
• Manage multiple projects and deadlines
• Provide editing, proofreading, and digital communications expertise
• Serve as a digital subject matter expert and resource to colleagues

Requirements

• Degree or diploma in Communications, Marketing, Public Relations, Journalism, Digital Marketing, or a related field
• Three to five years of professional experience in digital marketing, digital communications, marketing communications, or a related role
• Experience planning, creating, testing, scheduling, and optimizing email marketing campaigns using email marketing, CRM, or communications platforms
• Experience managing and updating websites and digital content using content management systems such as WordPress or similar platforms
• Experience creating and managing landing pages, online forms, donation pages, event pages, and other digital experiences
• Strong understanding of audience segmentation, accessibility, user experience, SEO fundamentals, conversion optimization, and brand consistency
• Experience using digital analytics and performance data to evaluate campaigns and develop actionable recommendations
• Exceptional writing, editing, and proofreading skills
• Strong project management and organizational skills
• Exceptional attention to detail and commitment to accuracy and quality
• Strong problem-solving skills and proactive approach to continuous improvement and innovation
• Collaborative, adaptable, and resourceful
• Successful applicants must provide a Criminal Record Check as a condition of employment

Core Competencies

Demonstrates expertise in planning, developing, and optimizing email marketing campaigns while managing digital content and communications across various platforms. Proficient in audience segmentation, analytics, and project management to enhance fundraising and engagement initiatives.

Highest-signal resume keywords

• Email Marketing Campaign Management
• Content Management Systems (WordPress)
• Digital Analytics and Performance Evaluation
• Project Management and Organizational Skills
• Audience Segmentation and User Experience

ATS Optimization Keywords

Hard Skills

• Email Marketing
• Digital Communications
• Campaign Optimization
• Content Creation
• A/B Testing
• SEO Fundamentals
• Conversion Optimization
• Digital Content Management
• Performance Reporting
• Quality Assurance

Soft Skills

• Exceptional Writing Skills
• Attention to Detail
• Problem-Solving Skills
• Collaboration
• Adaptability

Certifications & Qualifications

• Criminal Record Check

Industry Keywords

• Digital Marketing
• Fundraising Campaigns
• Audience-Focused Communications
• Stewardship Campaigns
• Integrated Campaigns

Tools & Technologies

• CRM Platforms
• Analytics Tools
• Email Marketing Platforms
• Content Management Systems
• Digital Communication Tools