Manager, Digital Marketing - Loyalty

RBC; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial services company is looking for a Digital Content & Optimization Manager to enhance client engagement through strategic content management and SEO optimization. This role involves collaboration with marketing teams to leverage insights and deliver impactful digital experiences. Ideal candidates will possess strong writing skills and a background in analytics to drive content strategies that align with business objectives.

Benefits

Comprehensive Total Rewards Program

Opportunities for professional development

Dynamic and collaborative work environment

Qualifications

• 3+ years of copywriting or content experience.
• Excellent written communication skills.
• Experience with Agile project methodology.

Responsibilities

• Plan, write and edit SEO-driven content.
• Analyze and report on SEO performance metrics.
• Manage campaigns and projects through JIRA tickets.

Skills

Analytics

Content Management

Content Strategy

Search Engine Optimization (SEO)

Education

Bachelor’s degree or College diploma in Business/Marketing/Technology/Analytics

Tools

Google Analytics

SEO Tools (e.g. SEMrush)

WordPress

Job description

Job Summary

Job Description

The Avion Digital Marketing team is seeking a highly skilled and experienced Digital Content & Optimization Manager to help strategize and create content for public-facing digital channels and digital sales applications for client growth and retention as part of the Avion Rewards program.

You will have a proven track record in writing SEO and AI search-optimized content and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.

The Avion Digital Marketing team's mandate includes digital marketing, digital engagement and digital acquisition strategies for the Avion Rewards program, in addition to collaboration with Avion Digital, Marketing and Business partners. The Manager will support the Senior Manager/Lead Copywriter in SEO and AI search optimization research, content strategy, content management, copywriting, optimization, testing and analytics development.

In addition to strategy, copywriting, optimization and best practices for all Avion public-facing digital content, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships and drive engagement. You will support the Senior Manager in reporting and insight generation for digital content, as well as strategic content recommendations.

What will you do?

• Content strategy: work with Senior Manager and Lead Copywriter to plan, write and edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more

• Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools

• Recommend and deliver great content, great tools, great forms and interactive experiences for landing pages and related digital content

• Work with the Senior Manager and SEO team to develop strategies to drive high value users to further revenue growth through content audits, data sources and industry best practices.

• Metrics and analytics: Monitor, analyze and report on SEO performance metrics, including traffic, rankings, conversions, and revenue

• Optimize for AI: work with the Digital Marketing/SEO team to align Avion content strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours.

• Implement and maintain efficient digital content processes and workflows

• Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME

• Manage campaigns & projects through JIRA tickets for marketing partners

What do you need to succeed?

Must-have:

• Bachelor’s degree or College diploma in Business/Marketing/Technology/Analytics

• Excellent written communication skills

• Working knowledge of design thinking and UX principles

• 3+ years of copywriting or content experience

• Knowledge of Google Analytics, SEO, Search Console and SEO Tools such as SEMrush

• Basic level of HTML and WordPress experience

• Committed team player, who values building and nurturing relationships to drive shared success

• Curiosity about consumer behaviour and learning new business models and technologies

• Desire for continuous improvement

• Experience with Agile project methodology

• Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience

Nice to have:

• Writing portfolio or samples

• Knowledge and understanding of digital sales funnels

• Experience and knowledge of SEO tools (SEMrush, Google Trends, Search Consoles)

• Experience with digital analytics and reporting platforms (Google Analytics, QuickSight)

• Working knowledge of Product Marketing principles and value proposition development

• Web standards and guidelines experience

• Experience in the financial services industry

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Work in a dynamic, collaborative, progressive, and high-performing team to make a difference and lasting impact

• Exciting projects that will challenge you and help you grow your skills and potential

• Be supported by leaders who invest in your professional development

• A comprehensive Total Rewards Program including bonuses, flexible benefits and fair compensation

Job Skills

Analytics, Content Management, Content Strategy, Digital Content, Product Marketing, Report Building, Search Engine Optimization (SEO), SEO Tools, Web Standards

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-06-23

Application Deadline:

2025-07-08

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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