Go to Market, Marketing Manager

Canadian Blood Services; Ontario; Hybrid; CAD 89,000 - 109,000; Full time

Job summary

Canadian Blood Services is seeking a Go-to-Market Marketing Manager to lead innovative campaigns and enhance donor engagement. This full-time role requires extensive experience in marketing leadership, focusing on developing comprehensive strategies to build the organization's brand and inspire Canadians to engage with their cause.

Benefits

4 weeks' vacation

Annual performance award up to 8%

Comprehensive group health, dental and vision benefits

Employee discounts and wellness program

Qualifications

• 7–10+ years of experience in go-to-market strategy and campaign management.
• Proven experience working with creative and media agencies.
• Strong ability to translate complex strategies into creative direction.

Responsibilities

• Lead the development and execution of integrated marketing campaigns.
• Collaborate across teams to bring campaigns to market.
• Oversee campaign performance and budget alignment.

Skills

Creative instincts

Project management

Excellent communication

Education

University degree in business, marketing or communications

Job description

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Please note this role will work in a hybrid environment. The successful candidate will be working at our Ottawa (1800 Alta Vista Drive) OR Toronto (67 College Street) major site officeand will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 7376

Employment status: Regular full-time

Possible schedule/FTE: 1.00
Number of positions available: 1

Classification: PTS/MGT/IT B
Salary/Rate of pay: $89,894 to $108,493

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

• Your up-to-date resume.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page .

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

Canadian Blood Services is looking for a regular full-time Go-to-Market, Marketing Manager to join our dynamic Integrated Marketing team in our Donor Engagement and Corporate Reputation division.

The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.

Canadian Blood Services is seeking a creative, strategic, and results-driven Go-to-Market Manager to lead the execution of emotionally resonant, high-impact campaigns that inspire Canadians to join Canada’s Lifeline. This is a highly creative and collaborative role that blends strategy, innovation, and executional excellence. You’ll be responsible for bringing bold ideas to life—ideas that not only look great but work. You’ll collaborate across internal teams and lead relationships with external agency partners to deliver integrated campaigns and inspired marketing activations—including experiential, digital, and grassroots initiatives—that connect deeply with diverse donor audiences. You will play a pivotal role in bringing our new brand platform to life, ensuring it is consistently championed across all touchpoints. Through insight-driven storytelling and a relentless focus on creative excellence, you’ll help shape how Canadians see, feel, and engage with our brand.

• Lead the development and execution of integrated marketing campaigns and inspired activations that drive awareness, engagement, and action.
• Translate complex business challenges and audience insights into clear, compelling creative briefs that spark bold, effective ideas.
• Champion the new brand platform across all workstreams, ensuring consistency, resonance, and impact.
• Collaborate across Growth, Brand, Digital, Lifecycle, and Performance Marketing teams to bring campaigns to market with precision and passion.
• Manage agency relationships and lead briefing processes that empower partners to deliver their best work.
• Oversee campaign performance, optimization, and budget alignment to ensure maximum impact.
• Lead and mentor a high-performing team focused on campaign delivery, creative innovation, and insight-driven storytelling.

Desired education and skills

• Completion of a university degree in business, marketing or communications, or equivalent work experience is required.
• 7–10+ years of experience in go-to-market strategy, campaign management, or related roles.
• 5+ years in a marketing team leadership role.
• Proven experience working with creative and media agencies is a must.
• Financial management, project management and marketing related certificated will be considered an asset.
• Strong creative instincts and a passion for emotionally resonant storytelling.
• Ability to distill complex strategies and insights into compelling creative direction.
• Experience with activations and experiential marketing that bring brand messages to life in real-world settings.
• A track record of delivering work that works—creative that drives real results.
• Collaborative leadership style with a “head and heart” approach.
• Excellent communication and project management skills.
• An equivalent combination of education, training and experience may be considered.

What we offer you

• 4 weeks' vacation
• Annual performance award up to 8%
• Comprehensive group health, dental and vision benefits for you and your family
• Employee discounts, wellness program, professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/days of the week.
• If you are located in Ottawa, you will be required to travel a couple of times per quarter. If you are located in Toronto, you will be required to travel twice per year, and as required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add [e-mail] and [e-mail] to your safe senders list.

Applicants who require accommodation should discuss their needs with us.