Manager, Buying

dentsu; Toronto; On-site; CAD 80,000 - 87,000; Full time

Job summary

Dentsu Media in Toronto is seeking a Buying Manager to unite data, relationships, and market insight for smart media buys. You’ll guide investments across digital, programmatic, and retail channels while collaborating with strategy, planning, and client teams to deliver strong ROI.

Ideal candidates have 4–7+ years in media buying/planning, strong vendor negotiations, and a data-driven mindset. This permanent, full-time role offers competitive pay and comprehensive benefits.

Qualifications

• 4-7+ years of experience in media buying, planning, or agency environment.
• Strong negotiation skills with vendors and partners.
• Data-driven mindset with ability to turn insights into decisions.
• Solid understanding of digital and programmatic media.
• Excellent organizational and campaign management skills.
• Collaborative approach and strong communication skills.

Responsibilities

• Plan, negotiate, and execute media buys across platforms
• Build and maintain relationships with media owners, vendors, and partners
• Use data and performance insights to guide investment decisions and optimize campaigns
• Work with strategy, planning, and client teams to bring campaigns to life
• Negotiate rates, added value, and placements to maximize ROI
• Monitor campaign performance and adjust as needed
• Stay on top of media trends and emerging opportunities

Skills

Media buying experience

Negotiation skills

Data-driven mindset

Programmatic/digital media

Campaign management

Communication skills

Education

Bachelor’s degree

Tools

DSPs

Google

Meta

retail media networks

Job description

Job Description

Our mission is toDrive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

About The Role

We're looking for a Buying Manager who can bring together data, relationships, and market insight to make smart media buying decisions. You'll play a key role in delivering strong outcomes for clients - making sure we're investing in the right channels, partners, and opportunities.

What You'll Do

• Plan, negotiate, and execute media buys across platforms (digital, programmatic, retail media, etc.)
• Build and maintain strong relationships with media owners, vendors, and partners
• Use data and performance insights to guide investment decisions and optimize campaigns
• Work closely with strategy, planning, and client teams to bring campaigns to life
• Negotiate rates, added value, and placements to maximize ROI
• Monitor campaign performance and make adjustments as needed
• Stay on top of media trends, new platforms, and emerging opportunities

What You Bring

• Experience in media buying, planning, or a related role
• Strong negotiation skills and confidence working with vendors and partners
• A data-driven mindset - you're comfortable using insights to make decisions
• Solid understanding of the media landscape (especially digital and programmatic)
• Organized and able to manage multiple campaigns at once
• A collaborative approach and strong communication skills

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience)
• 4-7+ years of experience in media buying, media planning, or agency environment
• Experience working with media platforms (e.g., DSPs, Google, Meta, retail media networks)
• Proven track record of managing budgets and delivering strong campaign performance
• Comfortable analyzing campaign data and turning it into actionable insights
• Experience negotiating with media partners and managing vendor relationships

Additional Information

Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]

The salary range for this position is$80k-$87k. Actual salary within thesalary range will be based on avariety of factors including relevantexperience, knowledge, and skills.A range of medical, dental, RRSP,paid time off, and/or other benefitsalso are available to all permanentemployees.

AI Disclosure

[dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

Location

Toronto

Brand

Dentsu Media

Time Type

Full time

Contract Type

Permanent