Buyer, Platforms & Commerce

dentsu; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Media in Toronto is seeking a Platforms, Commerce, Buyer to manage a blend of Search Engine Marketing and Paid Social programs for top tier clients in Canada. You will support delivery, analyze performance, and help optimize campaigns while contributing ideas for best practices and process improvements.

The ideal candidate has at least 2 years of digital media planning/buying experience, strong MS Office skills, and a collaborative, cross‑functional mindset.

Qualifications

• Post‑secondary degree or diploma in Media, Advertising, Marketing, or related field.
• Minimum 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
• Knowledge and hands‑on experience with media planning and buying tools.
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management with multiple deliverables.

Responsibilities

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations.
• Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client‑centric environment.
• Provide accountability for pacing and managing account budgets.
• Providing regular input of ideas for best practices and adoption of new features or processes.
• Helping to create and deliver campaign overview reports in a timely fashion.
• Proactively find new ways to build the client’s business and grow the account.
• Master and maintain knowledge of client’s business, competition, and latest industry news and trends.
• Continually learn and enhance skills related to performance media methodologies and platforms.
• Assist the team in strategy development of campaigns.

Job description

Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

iProspect is looking for a Platforms, Commerce, Buyer who has a desire to learn multiple digital media disciplines. This person will be managing a blend of Search Engine Marketing and Paid Social Media programs for top tier clients in Canada. The Platforms, Commerce, Buyer will support the team in all aspects of operation, including ensuring the timely delivery of all client requirements, analyzing campaign performance, and performing optimizations, helping to create and deliver campaign performance reports, and providing regular input of ideas for best practices and process improvement. This opportunity requires someone with dedication, curiosity, motivation, and the desire to learn from the best in market!

Responsibilities

• Execute Search campaign strategies, analyze campaigns performance and perform optimizations
• Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client‑centric environment
• Provide accountability for pacing and managing account budgets
• Providing regular input of ideas for best practices and adoption of new features or processes
• Helping to create and deliver campaign overview reports in a timely fashion
• Proactively find new ways to build the client’s business and grow the account
• Master and maintain knowledge of client’s business, competition, and latest industry news and trends
• Continually learn and enhance skills related to performance media methodologies and platforms
• Assist the team in strategy development of campaigns

Qualifications

• Post‑secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
• A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
• Knowledge and hands‑on experience with media planning and buying tools
• Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
• Must be able to work with cross functional teams and multiple stakeholders.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Ability to organize ideas and present back information logically and sequentially.
• Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
• Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Location: Toronto

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

Salary range: $50k-57k. Benefits include medical, dental, RRSP, paid time off and other benefits available to all permanent employees.