Manager, Brand & Product Insights

Subway; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More

Job summary

Subway Canada in Toronto is seeking a senior consumer insights leader to oversee all consumer insights work for Canada. You will act as the impartial voice of the consumer, guiding brand strategy and product pipeline, monitoring brand performance and identifying opportunities to grow traffic across advertising, marketing programs, guest experience and digital platforms.

You will lead front-end innovation, conduct research to test ideas, concepts and sensory/product testing, and present

Qualifications

• Bachelor's Degree in Business, Marketing Research, Marketing, Advertising, Sociology, Psychology, Communications.
• 5-7 years of extensive experience with the concepts and principles of one or more related fields or departments.
• Contributes to strategic planning, direction, and goal setting for the department or function in collaboration with senior management
• Establishes departmental policies, practices, and procedures that have a significant impact on the organization
• Ability to identify and seek needed information/research skills.
• Analytical thinking skills.
• Ability to develop and mentor others.
• Ability to drive strategic direction.
• Prior advertising/brand research required.

Responsibilities

• Manages the development and deployment of surveys or other forms of research that assess customer needs or wants, evaluates business drivers, and uses findings to identify and capitalize on strategic business opportunities.
• Approves questionnaires, focus groups, or customer panels to ensure that the appropriate markets are targeted, and that actionable information is collected.
• Assesses findings, including buying habits and consumer opinions, and develops product or marketing recommendations meant to create more value, improve market penetration, or increase sales.
• Oversee the early stage and product concept screening process, including communication with R&D team on stimulus, research quality control and delivery (on time and within budget); taking a leadership role on analysis and communication/presentation of actionable results to key cross-functional teams including leadership.
• Responsible for sensory testing/CLT's, consumer market test feedback and OFTs. Closely involved with final analysis and presentation of results to Snr Leadership and cross-functional team members.
• Present thoughtful, actionable insights to the cross-functional teams on a regular basis, including Leadership.
• Lead the management, execution and analysis of product and value concept idea testing.
• Develop strong partnerships with internal teams and external partners (i.e. IPC). Act as liaison with other cross-functional team members and the N. American Insights team.
• Lead the execution and analysis of early stage advertising development for new product launch for local test markets. Manage execution and analysis of naming and positioning testing for new product platforms.

Education

Bachelor's Degree in Business, Marketing Research, Marketing, Advertising, Sociology, Psychology, Communications

Job description

Ready to build what's next with one of the world's most iconic brands?

Why Join Subway?

At Subway, we are not standing still. We are building. This is a business focused on what matters most: growing franchisee profitability, strengthening our brand and creating long-term value. The people who thrive here are the ones who want to make a real impact. You will not just do the work. You will shape it.

We move fast. We think like owners. We make decisions that matter. We hold ourselves to a high standard because what we do directly impacts thousands of franchisees around the world. If you bring energy, accountability and a bias for action, you will fit right in. We take the work seriously, but we also know the best results come from teams that support each other, celebrate wins and show up ready to build something better every day. This is your chance to be part of what's next.

About the Role:

This role will lead local suppliers to oversee all consumer insights work completed in Canada. This role will be tasked with being the impartial voice of the consumer by providing actionable insights that help guide both the brand strategy and the product pipeline strategy. This position will be responsible for independently monitoring brand performance and identifying opportunities for traffic growth, conducting research to assess and optimize advertising, marketing programs, guest experience and digital platforms with consumers, and closely monitoring category trends and competitive performance. Additionally, this position will be responsible for playing a leadership role in the product research process (particularly the front-end innovation phases) and identifying opportunities for traffic growth by conducting research to assess and optimize product offerings through idea generation, concepts and thematics as well as sensory, product and value testing.

Responsibilities include but are not limited to:

• Manages the development and deployment of surveys or other forms of research that assess customer needs or wants, evaluates business drivers, and uses findings to identify and capitalize on strategic business opportunities.
• Approves questionnaires, focus groups, or customer panels to ensure that the appropriate markets are targeted, and that actionable information is collected.
• Assesses findings, including buying habits and consumer opinions, and develops product or marketing recommendations meant to create more value, improve market penetration, or increase sales.
• Oversee the early stage and product concept screening process, including communication with R&D team on stimulus, research quality control and delivery (on time and within budget); taking a leadership role on analysis and communication/presentation of actionable results to key cross-functional teams including leadership.
• Responsible for sensory testing/CLT's, consumer market test feedback and OFTs. Closely involved with final analysis and presentation of results to Snr Leadership and cross-functional team members.
• Present thoughtful, actionable insights to the cross-functional teams on a regular basis, including Leadership.
• Lead the management, execution and analysis of product and value concept idea testing.
• Develop strong partnerships with internal teams and external partners (i.e. IPC). Act as liaison with other cross-functional team members and the N. American Insights team.
• Lead the execution and analysis of early stage advertising development for new product launch for local test markets. Manage execution and analysis of naming and positioning testing for new product platforms.

Qualifications:

• Bachelor's Degree in Business, Marketing Research, Marketing, Advertising, Sociology, Psychology, Communications
• 5-7 years of extensive experience with the concepts and principles of one or more related fields or departments.
• Contributes to strategic planning, direction, and goal setting for the department or function in collaboration with senior management
• Establishes departmental policies, practices, and procedures that have a significant impact on the organization
• Ability to identify and seek needed information/research skills.
• Analytical thinking skills.
• Ability to develop and mentor others.
• Ability to drive strategic direction.
• Prior advertising/brand research required.

What do we Offer?

• Insurance Plans (Medical/Dental/Vision/Life)
• 401k
• Competitive Bonus
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• Many More

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V

Subway uses technology‑assisted tools to support our recruitment process. These tools strictly help organize and sort applications based on job‑related qualifications. All decisions are made by people - our recruiting team and hiring managers. If you have questions or would like to request an alternative review process, please let us know.