Manager, Advertising Yield and Technology

Bank of Montreal; Young; On-site; CAD 70,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

Blue Rewards, a wholly owned subsidiary of BMO, seeks a Manager of Advertising Yield & Technology to drive monetization across our advertising platforms and optimize revenue across on-site and off-site campaigns. You will own tagging strategies, oversee DSP/SSP partnerships, and forecast revenue alongside Finance and Business Development.

The role requires 4+ years in publisher monetization and programmatic advertising, with hands-on ad-tech and tagging experience.

Qualifications

• 4+ years of hands-on publisher monetization/advertising technology experience.
• Deep experience with programmatic advertising on the publisher side in retail.
• Experience with online ad serving, SSPs and programmatic systems.
• Experience with Google Tag Manager and Adobe Launch is an asset.
• Experience creating/inventory tagging strategies.
• Strong understanding of programmatic and paid social landscapes.
• Excellent communication and interpersonal skills; able to lead conversations with partners.
• Thrives in a fast-paced environment managing multiple projects with tight deadlines.

Responsibilities

• Actively explore new advertising revenue opportunities across Blue Rewards.
• Optimize advertising stack, set-up, and partnerships including DSP/SSP integrations.
• Lead testing and optimization of ad inventory for revenue yield.
• Produce scheduled yield/revenue tracking reports for business.
• Manage inventory pricing, advertiser floors, and channel strategy.
• Troubleshoot between support teams, tech, and partners.
• Own onsite ad tagging strategy and partner relationships.
• Forecast onsite and offsite ad revenue with BD & Finance; monitor health of the business.

Skills

Publisher monetization

Advertising technology

Programmatic advertising

Ad serving

SSP / DSP experience

Google Tag Manager

Adobe Launch

Inventory tagging strategies

Partnerships management

Tools

Google Tag Manager

Adobe Launch

Job description

Application Deadline: 11/12/2026 Address: 250 Yonge Street Job Family Group: Marketing

Blue Rewards is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Manager, Advertising Yield & Technology

The Manager, Advertising Yield & Technology is responsible for the day-to-day management and innovation of our advertising platforms along with the execution of our monetization strategy across our media campaigns.

Roles and Responsibilities

• Actively explore new advertising revenue opportunities across Blue Rewards to support our overall media strategy
• Continuously optimize Blue Rewards’ advertising stack and set-up, and manage DSP and SSP and partnerships—including the implementation of advertising technology libraries across digital properties
• Own & lead ad testing and optimization of ad inventory to ensure optimal revenue yield balancing across onsite and offsite media partners
• Responsible for scheduled reports to the business on yield tracking, and media revenue tracking & ongoing SSP delivery tracking
• Execute on inventory pricing strategy - manage, approve, and maintain advertiser floors and advertiser channel management strategy
• Facilitate troubleshooting between support teams, technology, and partners
• Own and execute our onsite ad tagging strategy
• Manage and support the relationship with our advertising partners (broad variety of buy side and sell side providers)
• Forecast onsite and offsite advertising revenue in collaboration with Business Development & Finance, and monitor the health of the business

What we’re looking for

• At least 4+ years of hands‑on experience in the publisher monetization / advertising technology space
• Deep experience on the publisher‑side of programmatic advertising in the retail industry
• Must include experience working with online ad serving, SSPs and programmatic systems
• Experience with Google Tag Manager and Adobe Launch an asset
• Experience creating and executing on inventory tagging strategies
• Strong understanding of the programmatic and paid social landscapes and current industry trends, challenges in the marketplace, and understanding of the competition
• Excellent communication and interpersonal skills, with ability to lead conversations with existing and potential partners
• Demonstrated ability to thrive in a fast‑paced environment while managing multiple projects and tight deadlines is vital

Salary

Salary: $70,000.00 - $150,000.00 Pay Type: Salaried The above represents BMO Financial Group’s pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part‑time roles will be pro‑rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position. BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance‑based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world. As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in‑depth training and coaching, to manager support and network‑building opportunities, we’ll help you gain valuable experience, and broaden your skillset. To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process.

BMO is a leading bank driven by a single purpose: to Boldly Grow the Good in business and life. Everywhere we do business, we’re focused on building, investing and transforming how we work to drive performance and continue growing the good.

Who we are We’re proud to be fueling growth and expanding possibilities for individuals, families and businesses. More than 12 million customers count on us for personal and commercial banking, wealth management and investment services. As the 8th largest bank in North America by assets, we provide personal and commercial banking, wealth management and investment services to more than 12 million customers. In Canada, the United States and across the globe, we’ll continue to build, invest and transform to drive performance that serves the good that grows.