Manager, Acquisition, Analytics & Insights

Rogers Communications, Inc.; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a passionate Manager of Acquisition, Analytics & Insights to enhance marketing analytics and reporting capabilities. This role focuses on providing actionable insights to improve acquisition marketing performance. You will work closely with marketing teams to track campaign performance and understand customer segmentation, ensuring effective strategies that drive results. With a commitment to your growth and development, this hybrid position offers an exciting opportunity to make a meaningful impact on customers and communities. Join a diverse team that values equity and inclusion, and be part of a company that empowers you to reach your full potential.

Benefits

Health & well-being benefits

Donation matching

Paid time off for volunteering

Pension plan

Employee stock options

Generous employee discounts

Leadership development

Mentorship programs

Coaching programs

Qualifications

• Minimum of 8 years of experience in analytics/insights.
• Strong written and verbal communication skills.
• Proven ability to manage change in a fast-paced environment.

Responsibilities

• Track and report on campaign performance to improve outcomes.
• Monitor acquisition performance against targets and develop insights.
• Collaborate on tactical improvements to marketing strategies.

Skills

Analytics

Marketing

Communication Skills

Data Insights

Customer Segmentation

Organizational Skills

Relationship Building

Education

University or College degree in Analytics, Marketing, Business

Tools

Tableau

PowerBI

Snowflake

Job description

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Manager, Acquisition, Analytics & Insights

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we're looking for:

Reporting to the Director, Growth Marketing, this role will focus on enhancing our marketing analytics and reporting capabilities to provide actionable insights to improve acquisition marketing performance.

Working closely with our marketing primes, you will be responsible for reporting on campaign and tactic reporting as well as understanding how our marketing tactics are impacting our overall Residential acquisition KPI performance. (Revenue, ARPA-in, Gross Ads and Nets.) You will turn the analytical data into insights to collaboratively help improve and design future campaigns and initiatives in constant pursuit of improved and maximized results.

What you’ll do:

Campaign/Tactic Performance and Highlights: Track and report on campaign/tactic performance, providing insight toward immediate adjustments or evolutions to improve outcomes

Acquisition KPI tracking & reporting: Closely monitor topline acquisition performance against targets, understanding how campaigns and tactics are influencing trends and develop insights on which levers to pull to support hitting monthly/quarterly/annual objectives

Customer Segmentation Performance: Understand customer segment performance and their decision drivers to collaborate on tactical improvements to marketing strategies and plans

Regional Performance: Monitor sales and nets trends in various regions to inform team on regional differences and improvement opportunities to enhance 4P performance

Perform ad-hoc analysis to support marketing initiatives, providing recommendations and insight.

What you bring:

University or College degree, preferably in Analytics, Marketing, Business or related field.

Minimum of 8 years of experience in analytics/insights, B2C experience is a plus.

Strong written and verbal communication skills, ability to synthesize data insights into simple and actionable details.

Highly motivated and adaptable team player, proven ability to manage change in a fast-paced environment.

Excellent organizational skills with strengths in time management and prioritization

Excellent relationship building skills and proven track record of working with and managing relationships with multiple stakeholders.

Strong knowledge of Tableau, PowerBI and Snowflake (or equivalent)

Sales experience and working knowledge would be an asset.

We believe in investing in our people and helping them reach their potential as valuable members of our team and are thrilled that you are wanting to continue your career with Rogers. We are committed to your growth & development and your past performance and contributions to the company will be considered during the recruitment process.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days work best for you!

If you are selected to move forward in the recruitment process, here is what you can expect:

A 15-minute phone screen with your recruiter, an interview with Hiring Manager, and a final round virtual interview with Director/VP of the team. Best of luck!

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: Rog-ShawCourt 630 3 Ave SW (8007), Calgary, AB
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 318895

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .

Posting Notes: Corporate

Location:

Toronto, ON, CA Montreal, QC, CA Vancouver, BC, CA Calgary, AB, CA Toronto, ON, CA Winnipeg, MB, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

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