LSR On-Premise Trade Marketing Lead

Red Bull; Toronto; On-site; CAD 99,000 - 109,000; Full time

Job summary

Red Bull Canada seeks an On Premise Trade Marketing Manager – LSR to lead trade marketing for Limited Service Restaurants nationwide. You will drive reach, consumption and brand engagement, collaborate with Key Account teams, and align with On Premise Marketing on POS strategy and reporting.

You will translate business priorities into LSR strategies, develop annual business plans with the Key Account team, build joint business plans, create sell decks, and manage programs with agencies to ensure

Qualifications

• 4+ years in trade marketing or related commercial marketing roles.
• Proven experience developing business plans and customer strategies.
• Strong understanding of consumer goods and trade marketing principles.
• Excellent planning, project management and multi-stakeholder collaboration.
• Fluent in English; French is a strong asset.

Responsibilities

• Translate business priorities into clear Trade Marketing strategy for the LSR segment.
• Lead development of the annual LSR segment business plan with On Premise Key Account team.
• Lead the On Premise Customer Sell Deck to support Joint Business Planning.
• Develop tailored marketing strategies and programs for key customers.
• Lead Joint Business Plans across LSR Key Accounts with the Key Account Team.
• Build strong relationships with Marketing teams of key LSR customers and execute joint marketing programs.
• Own the product and POS strategy for the LSR segment in collaboration with On Premise Marketing.
• Collaborate with Global LSR Trade Marketing to adapt programs for the Canadian market.
• Manage LSR Trade Marketing initiatives from briefing through measurement and optimization.
• Provide timely reporting for On Premise LSR initiatives.

Skills

Trade marketing experience

Analytical skills

Communication & relationship-building

Project management

Fluent in English

Education

Bachelor's degree in marketing or economics

Job description

Red Bull Canada seeks an On Premise Trade Marketing Manager – LSR to lead trade marketing for Limited Service Restaurants nationwide. You will drive reach, consumption and brand engagement, collaborate with Key Account teams, and align with On Premise Marketing on POS strategy and reporting.

You will translate business priorities into LSR strategies, develop annual business plans with the Key Account team, build joint business plans, create sell decks, and manage programs with agencies to ensure