On Premise Trade Marketing Manager - Food Service & Vending

Red Bull; Toronto; On-site; CAD 99,000 - 109,000; Full time

Benefits offered by this job

Benefits Eligible

Job summary

Red Bull Canada is seeking an On Premise Trade Marketing Manager to lead the food service and vending segment. You will translate priorities into strategies, and partner with KA and Field Sales to drive reach, consumption and brand engagement.

You will own product and POS strategy and collaborate with Global teams to adapt programs for Canada. You will build annual business plans, create tailored programs for key customers, and develop marketing tools and POS materials while reporting on

Qualifications

• 4+ years in trade marketing or related commercial marketing role.
• Proven experience developing business plans, customer strategies and integrated marketing programs.
• Strong understanding of consumer goods, trade marketing principles and trends.
• Excellent planning and project management skills with ability to handle multiple priorities.
• Strong analytical capabilities to translate data into insights.
• Excellent communication, collaboration and relationship-building skills; proactive and independent.
• Bachelor’s degree in marketing & sales or economics.
• Fluent in English, bilingual in French is a strong asset.

Responsibilities

• Translate business priorities into clear Trade Marketing strategies for the food service and vending segment.
• Lead development of the annual segment business plan with On Premise Key Account and Field Sales teams.
• Co-develop annual On Premise Customer Sell Deck and align with Directors.
• Develop tailored marketing strategies and programs for key customers to drive reach and engagement.
• Lead Joint Business Plans across food service and vending Key Accounts with KA and Field Sales.
• Build relationships with Marketing teams of key customers and execute joint marketing initiatives.
• Develop Trade Marketing tools and POS materials based on insights and brand standards.
• Own product and POS strategy for the segment and collaborate with Global teams.
• Collaborate with external agencies and Brand Marketing to bring national strategies to life in Canada.
• Collaborate with Global Food Service and Vending teams to adapt programs for the Canadian market.
• Manage initiatives from strategy through execution, measurement and optimization.
• Develop and implement tailored strategies for key customers that drive sales with the sales team.
• Act as Trade Marketing SME for the segment within Canadian On Premise organization.
• Represent Canadian needs to Global teams and share insights across On Premise.

Skills

Trade Marketing

Business planning

Customer strategies

Marketing programs

Planning & PM

Analytical capabilities

Communication

Collaboration

Relationship-building

Bachelor’s degree in marketing or econ

Education

Bachelor’s degree in marketing & sales or economics

Job description

• Full-time
• Travel: 20-30
• Benefits Eligible: Yes
• Organization: Red Bull Canada
• Job type: Permanent

Company Description

The On Premise Trade Marketing Manager – food service and vending is the lead Trade Marketing role for the food service and vending segment within the Canadian On Premise organization. This national role is responsible for developing and executing the food service and vending Trade Marketing strategy and business plan, with the goal of driving reach, consumption and brand engagement across the segment. Working in close partnership with the Key Account and Field Sales teams responsible for the food service and vending, this role develops tailored marketing strategies and programs for key customers and builds strong relationships with their respective Marketing teams. The position also serves as the central point of contact for food service and vending Trade Marketing, collaborating closely with the broader On Premise Marketing team on POS strategy, business planning, execution and reporting.

Job Description

STRATEGIST

Translate business priorities, consumer insights, customer needs and sales performance into clear Trade Marketing strategies for the food service and vending segment.

Lead the development of the annual food service and vending segment business plan in close collaboration with the On Premise Key Account and Field Sales teams and in alignment with Director, On Premise Marketing.

Co- develop the annual On Premise Customer Sell Deck, establishing a compelling marketing narrative and platform to support Joint Business Planning with key customers.

Develop tailored marketing strategies and programs for key customers that support shared business objectives and drive reach, consumption and brand engagement.

Lead the annual development and alignment of Joint Business Plans across food service and vending Key Accounts, in close collaboration with the On Premise Key Account Team.

EXECUTOR

Build strong, direct relationships with Marketing teams of key food service and vending customers and lead the development and execution of joint marketing programs and initiatives.

Develop Trade Marketing tools and POS materials for the segment based on consumer, customer and business insights and according to Red Bull brand & On Premise standards.

Own the product and POS strategy for the food service and vending segment, including Key Accounts, in close collaboration with the broader On Premise Marketing team.

Partner with external agencies and the Brand Marketing team to bring national product and occasion strategies to life within the food service and vending.

Collaborate with the Global food service and vending Trade Marketing team to adapt relevant programs, Trade Marketing tools and POS creative for the Canadian market.

Manage food service and vending Trade Marketing initiatives from strategy and briefing through execution, measurement and optimization.

Own the product and POS strategy and implementation into the field for food service and vending accounts, including Key Accounts.

Develop & implement tailored strategies for key customers that drive sales alongside the sales team.

COACH, AMBASSADOR & MANAGER

Act as the Trade Marketing contact and subject-matter expert for the food service and vending segment within the Canadian On Premise organization.

Serve as the Canadian counterpart to the Global food service and vending Trade Marketing team, representing the needs and priorities of the Canadian business.

Develop and share food service and vending insights, learnings and best practices across the On Premise organization.

Provide accurate and timely reporting for On Premise food service and vending marketing initiatives, including program performance, key learnings and recommendations.

Build effective relationships across the On Premise Key Account, Field Sales and Marketing teams, Brand Marketing, Off Premise Trade Marketing and other relevant internal & external partners.

Qualifications

4+ years in trade marketing in Trade Marketing or a related commercial marketing role.

Proven experience developing business plans, customer strategies and integrated marketing programs that drive measurable business results.

Strong understanding of the consumer goods industry, Trade Marketing principles and relevant consumer and customer trends.

Exceptional planning and project management skills, with the ability to manage multiple priorities and stakeholders.

Strong analytical capabilities, with the ability to translate sales and performance data into actionable insights and recommendations.

Excellent communication, collaboration and relationship-building skills, with a proactive, solutions-oriented mindset and the ability to work independently.

Bachelor’s degree in marketing & sales or economical background.

Fluent in English, bilingual in French a strong asset

Additional Information

The expected annual base salary range for this position is $98,515 to $108,885. The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.