Lifecycle Marketing Manager

eBay Canada; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

eBay Canada is seeking a Lifecycle Marketing Manager to enhance customer engagement and retention through strategic marketing initiatives. The role involves developing lifecycle strategies, optimizing communication channels, and leveraging data insights to drive customer value. Ideal candidates will have a Bachelor's degree and at least 4 years of relevant experience in lifecycle marketing.

Qualifications

• At least 4 years of experience in lifecycle marketing, CRM, or a related field.
• Proven experience in creating and executing successful lifecycle communication programs.
• Strong understanding of customer segmentation and marketing automation.

Responsibilities

• Develop comprehensive customer lifecycle strategies to optimize engagement and retention.
• Map the customer journey and identify key touchpoints for communication.
• Monitor and analyze campaign performance data for improvements.

Skills

Business Development

Customer Service

Market Research

Customer Relationship

Education

Bachelor's degree in Marketing, Communications, or a related field

Job description

At eBay, we are a global ecommerce leader transforming the way the world shops and sells. Our platform empowers millions of buyers and sellers across more than 190 markets worldwide. We are committed to pushing boundaries and shaping the future of ecommerce for enthusiasts.

Our customers are our compass; authenticity thrives here, bold ideas are welcome, and everyone can bring their unique selves to work every day. We are in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers, and help us connect people and build communities to create economic opportunity for all.

About The Team and Role

eBay is seeking a talented Lifecycle Marketing Manager to join the Product Marketing team focused on the Advertising business.

The Lifecycle Marketing Manager will be responsible for developing and executing customer lifecycle marketing strategies that drive engagement, retention, and increase customer lifetime value. This role will focus on creating and optimizing communications across various channels to guide customers through each stage of their journey. The ideal candidate is a highly creative, data-driven marketer with a passion for understanding customer behavior and delivering personalized experiences.

What you will accomplish :

1. Develop comprehensive customer lifecycle strategies to optimize engagement, retention, and customer lifetime value.
2. Map the customer journey and identify key touchpoints for communication.
3. Define target audiences and segmentation strategies to personalize messaging.
4. Create and execute multichannel communication programs including email, in-app messages, and other relevant channels.
5. Develop compelling and relevant content that resonates with customers at each stage of their lifecycle.
6. Monitor and analyze campaign performance data to identify areas for improvement.
7. Conduct A/B tests to optimize messaging, timing, and segmentation strategies.
8. Use data-driven insights to refine lifecycle communication strategies and improve results.

What you will bring :

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 4 years of experience in lifecycle marketing, CRM, or a related field.
• Proven experience in creating and executing successful lifecycle communication programs.
• Strong understanding of customer segmentation, journey mapping, and marketing automation.
• Excellent writing, communication, and interpersonal skills.
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Ability to work independently and as part of a team in a fast-paced environment.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected categories. If you require accommodation, please contact us. We are committed to ensuring digital accessibility for people with disabilities.

Required Experience :

Manager

Key Skills

Business Development, Customer Service, Apache, Market Research, Customer Relationship

Employment Type : Full-Time

Experience : 4+ years

Vacancy : 1

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