Lifecycle Marketing Manager

Scribd, Inc.; Toronto; Hybrid; CAD 111,000 - 148,000; Full time

Job summary

A leading company is seeking a Lifecycle Marketing Manager to enhance customer engagement and retention through data-driven campaigns. The role requires collaboration with cross-functional teams and a strong understanding of marketing automation tools. Ideal candidates will possess grit, strategic thinking, and a passion for consumer products.

Benefits

Healthcare Insurance Coverage

12 weeks paid parental leave

401k/RSP matching

Learning & Development allowance

Mental Health support

Free subscription to Scribd

Sabbaticals

Company-wide events

Flexible Sick Time

Vacation & Personal Days

Qualifications

• 5-7 years of experience in lifecycle, CRM, or retention marketing.
• Strong understanding of customer segmentation and journey mapping.

Responsibilities

• Develop and implement lifecycle marketing strategies.
• Own the end-to-end execution of lifecycle campaigns.
• Leverage data to create personalized and automated campaigns.

Skills

Collaboration

Communication

Data Interpretation

Experimentation

Tools

Marketing Automation Tools

Job description

Join to apply for the Lifecycle Marketing Manager role at Scribd, Inc.

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

About The Role

We’re looking for a Lifecycle Manager to own and optimize the customer journey, driving engagement, retention, and revenue growth. You’ll develop and execute targeted, data-driven campaigns across email, push, in-app messaging, and other channels to nurture users from acquisition through long-term retention.

About You

• You are collaborative and can influence and find common ground with cross-functional partners
• You have a passion for consumer products and have experience with subscription products
• You are comfortable working in a scrappy and agile environment.
• You are good at balancing strategy & execution. You’re able to focus on the technical implications as well thinking about the broader strategic vision
• You can communicate both concisely & persuasively to your cross-functional partners in both written and verbal forms.
• You are quantitatively and qualitatively savvy. You know how to interpret data and use it to inform effective decisions.

Responsibilities / What You Will Do

• Develop and implement lifecycle marketing strategies to improve activation, engagement, and retention.
• Partner with product, data, and creative teams to align lifecycle marketing with product initiatives and overall business goals.
• Own the end-to-end execution of lifecycle campaigns, including audience segmentation, messaging strategy, creative development, and performance analysis.
• Leverage behavioral and engagement data to create personalized and automated campaigns.
• Continuously test and optimize messaging, timing, and targeting to maximize impact.
• Define key performance metrics and regularly report on campaign performance, identifying opportunities for improvement.

You Have / We're Looking For / Requirements (Required)

• 5-7 years of experience in lifecycle, CRM, or retention marketing, preferably in a subscription-based business.
• Strong understanding of customer segmentation, journey mapping, and marketing automation tools (Iterable or similar).
• Experience with A/B testing and performance analysis, using data to inform strategy.
• Strong cross-functional collaboration skills—able to work closely with product, design, data, and engineering teams.
• Self-starter mindset with a passion for experimentation and continuous improvement.
• Strong desire to learn, grow, and take on new challenges
• Ability to operate autonomously in a fast-paced, changing environment

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California, the reasonably expected salary range is between $125,000 [minimum salary in our lowest geographic market within California] to $166,000 [maximum salary in our highest geographic market within California].

In the United States, outside of California, the reasonably expected salary range is between $87,500 [minimum salary in our lowest US geographic market outside of California] to $157,500 [maximum salary in our highest US geographic market outside of California].

In Canada, the reasonably expected salary range is between $111,000 CAD [minimum salary in our lowest geographic market] to $147,500 CAD [maximum salary in our highest geographic market].

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Are you currently based in a location where Scribd is able to employ you?

Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States

• Atlanta | Austin | Boston | Dallas | Denver | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada

• Ottawa | Toronto | Vancouver

Mexico

• Mexico City

Benefits, Perks, And Wellbeing At Scribd

• Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Onboarding stipend for home office peripherals + accessories
• Learning & Development allowance
• Learning & Development programs
• Quarterly stipend for Wellness, WiFi, etc.
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company-wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation.

Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [e-mail] about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.