Lifecycle Marketing Manager

AfterShip; Toronto; Hybrid; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Remote-first work

Healthcare coverage

Retirement plan with company match

Unlimited PTO

Learning & wellness benefit

Book perk

Career progression

Lunch & commuter benefits

Job summary

AfterShip is seeking a Lifecycle Marketing Manager to scale our email and lifecycle programs across the full B2B journey. You will collaborate with Product Marketing, Product Growth, Revenue Operations, and Customer Success to execute campaigns, onboard new programs, and drive revenue impact.

You’ll own audience segmentation, automation, and reporting, partnering with stakeholders across Asia and Europe. This role sits within the Product team and may require working outside regular hours 1–2

Qualifications

• 3–5 years of experience in lifecycle, email, or CRM marketing in a B2B SaaS environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Hands-on experience executing full-funnel email programs from brief through analysis.
• Experience with HubSpot or similar email service provider/marketing automation platform.

Responsibilities

• Build and execute automated email journeys, triggered campaigns, and in-app programs across the B2B customer journey.
• Develop audience segmentation using firmographic and behavioral data.
• Continuously test and optimize through A/B and multivariate experiments.
• Deploy email campaigns across formats and own in-app touches in partnership with the Product Growth team.
• Write compelling copy and manage the campaign calendar; ensure data hygiene and compliance with CAN-SPAM, CASL, GDPR.
• Track KPIs and build dashboards linking email engagement to revenue outcomes.
• Partner with Product Marketing, Product Growth, Revenue Ops, Marketing Automation, and Customer Success.
• Document workflows and playbooks as lifecycle processes mature.

Skills

Lifecycle marketing

Email marketing

CRM marketing

Audience segmentation

A/B testing

Analytical skills

Copywriting

Organization

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

Iterable

Klaviyo

Braze

Job description

About Us

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post‑purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.

AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post‑purchase touchpoint.

AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch and Alo Yoga—rely on AfterShip to turn every post‑purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.

Built for a global market from day one, AfterShip operates with an engineering‑driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.

Your Mission

The Lifecycle Marketing Manager will play a key role in scaling AfterShip's email and lifecycle marketing program, working closely with the Senior Lifecycle Marketing Manager to bring campaigns and programs to life across the full B2B customer journey. This role sits within the Product team and plays a central part in executing lifecycle strategy – supporting flagship programs (eg: lead nurture, onboarding, feature adoption) while owning lifecycle communications for key business stakeholder areas such as Product, Research, and Partnerships.

You will report to the Head of Product Marketing and work day‑to‑day alongside a close‑knit set of stakeholders: Product Marketing, the Product Growth team, Revenue Operations, Marketing Automation, Design, and Customer Success.

This role requires collaboration with teams located in Asia and Europe, which may require working outside of regular business hours 1‑2 times/week.

This is a role for someone who thrives in ambiguity, brings structure where processes are still being built, and is energized by the opportunity to make a real impact in a high‑growth environment. You will not be handed a fully built playbook – you will help write it.

What You’ll Do

Strategy & Execution

• Build and execute automated email journeys, triggered campaigns, and in‑app programs across the B2B customer journey
• Develop audience segmentation using firmographic and behavioral data
• Continuously test and optimize through A/B and multivariate experiments

Campaign Execution

• Deploy email campaigns across formats: promotional, behavioral, drip, and product updates
• Own in‑app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team
• Write compelling copy, collaborate with Design, and manage the campaign calendar
• Ensure data hygiene, list health, and compliance with email best practices (deliverability, CAN‑SPAM, CASL, GDPR)

Performance & Insights

• Track core KPIs: open rates, CTR, conversion, pipeline influence, and revenue attribution
• Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes

Cross‑functional Collaboration

• Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success
• Keep campaigns aligned with product positioning, feature launches, and customer goals – across time zones

Process Building

• Document workflows, campaign processes, and playbooks as the lifecycle function matures
• Bring structure where it doesn't yet exist - you'll help write the playbook, not just follow it

Who We’re Looking For

• 3‑5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Hands‑on experience executing full‑funnel email programs from brief through to analysis – you have done the work, not just managed it
• Experience with HubSpot or similar email service provider / marketing automation platform is required (e.g., Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze etc.)
• Strong understanding of audience segmentation, behavioral triggers, personalization, and customer journey mapping
• Solid analytical skills – you can pull your own reports, interpret campaign data, and translate insights into action
• Experience with A/B testing and a structured, hypothesis‑driven approach to optimization
• Familiarity with deliverability best practices and email compliance requirements (CAN‑SPAM, CASL, GDPR)
• AI fluency – comfortable using AI tools (e.g. ChatGPT, Claude, or similar) to accelerate copy drafting, campaign ideation, reporting, and workflow automation; stays current on how AI is reshaping marketing execution
• Excellent written communication skills – you can write email copy that converts and is on‑brand
• Comfortable operating in ambiguity and able to help build process where none currently exists
• Highly organized and detail‑oriented, with the ability to manage multiple campaigns and stakeholders simultaneously

At AfterShip, we know great talent doesn't always fit every requirement. If you're passionate about our mission and believe you can make an impact, we encourage you to apply.

Why You Should Join Us

• Great Place to Work Certified: We’ve been recognized for our inclusive, values‑driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture: Started by our software engineer‑turned‑CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that is inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
• Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
• Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
• Flexible Work Setup: We’re a remote‑first team, meaning by default that employees work from home or on a hybrid‑flexible basis in our hub locations (i.e., Toronto, Lehi, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.

Perks

• Competitive compensation
• Remote‑first/hybrid‑flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In‑office lunch and commuter benefits for those located in our hub locations

Salary range for this role:

CAD $90,000 – $110,000

We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.

We believe in hiring right over hiring fast. While timelines may vary, we’re looking to fill this role as soon as possible.

Our hiring process uses AI to help with initial resume screening and to support interview note‑taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.

This job posting is for a new position.