Lifecycle Marketing Manager

53 Stations; Canada; Hybrid; CAD 90,000 - 140,000; Full time

Job summary

Function Health is seeking a creative and passionate Lifecycle Marketing Manager to own SuppCo’s lifecycle marketing from onboarding to winback. You will collaborate with Growth, Creative, and SuppCo product teams to build a scalable lifecycle automation foundation using Iterable, delivering personalized recommendations at scale.

The role requires comfort in ambiguity, meticulous attention to detail, and a fast-paced, high-growth environment.

Qualifications

• 6+ years of lifecycle/CRM marketing experience, ideally at a high‑growth e‑commerce or subscription consumer brand.
• Hands‑on expertise in Iterable (or comparable ESP such as Braze or Klaviyo) — journey building, segmentation, dynamic content, and deliverability.
• Proven track record of building lifecycle programs from scratch and scaling them into meaningful revenue drivers.
• Strong analytical skills: you define your own KPIs, design clean experiments, and turn data into decisions.
• An excellent cross‑functional collaborator who moves fast with product, creative, and data partners.
• Comfort with AI‑assisted content workflows and a bias toward automating repeatable work.
• Nice to have: Iterable Catalog experience, supplement or health e‑commerce background, basic HTML email skills, and familiarity with SQL or product analytics tools.

Responsibilities

• Own SuppCo’s lifecycle marketing end to end — strategy, execution, and reporting across email, push, and in-app messaging.
• Build SuppCo’s lifecycle automation foundation from the ground up: onboarding, engagement, conversion, replenishment, and winback journeys in Iterable.
• Leverage Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale.
• Partner with the Growth creative team and our AI‑assisted content engine to brief, refine, and ship on‑brand campaigns at high velocity.
• Define and track lifecycle KPIs — activation, repeat purchase rate, LTV, and churn — and run a disciplined experimentation program against them.
• Collaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader Function member experience.
• Provide lifecycle support for new launches that touch SuppCo, including credits, family plans, and add‑on offerings.

Skills

Lifecycle/CRM marketing

Iterable

Braze

Klaviyo

Analytics

Cross-functional collaboration

Tools

Iterable Catalog

Job description

Lifecycle Marketing Manager

US - Remote • Canada - Remote

Growth

Remote

Full-time

Company Overview

Function Health is the AI operating system for health, designed to empower people to live 100 healthy years. We are redefining how individuals understand, measure, and improve their health by moving beyond the limitations of traditional care and enabling comprehensive, continuous insight into human biology. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024 and is venture-backed by Redpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.

Through comprehensive lab testing, MRI and CT imaging, longitudinal data, and guidance from AI and clinical teams, Function gives members a complete and continuous view of their health — and the clarity to act on it. Through acquisitions across imaging, mobile phlebotomy, and supplement tracking and optimization, Function is building an integrated health platform that spans the full path from testing to health clarity to daily action.

Function recently announced a $298M Series B and is entering its next chapter of growth. As we scale, the quality and durability of our People systems, data, and insights will directly shape our ability to attract, retain, and support exceptional talent.

We are growing our team and seeking out world‑class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment where every day we build the future.

The Role

We are seeking a creative and passionate Lifecycle Marketing Manager to join our team and own lifecycle marketing for SuppCo, Function’s supplement tracking and optimization platform. You will work with our Growth, Creative, and SuppCo product teams to build SuppCo’s lifecycle automation foundation from the ground up — designing the messaging journeys that turn new users into engaged, loyal members and power SuppCo’s growth into a leading e‑commerce brand.

The ideal candidate is comfortable working through ambiguity, meticulous in their attention to detail, self‑motivated, resourceful, and capable of thriving in a fast‑paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions.

This role is best suited for those energized by fast‑paced environments, excited to build in a high‑growth setting, and deeply motivated by our mission at Function. If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact, we’d love to meet you.

Key Responsibilities

• Own SuppCo’s lifecycle marketing end to end — strategy, execution, and reporting across email, push, and in-app messaging.
• Build SuppCo’s lifecycle automation foundation from the ground up: onboarding, engagement, conversion, replenishment, and winback journeys in Iterable.
• Leverage Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale.
• Partner with the Growth creative team and our AI‑assisted content engine to brief, refine, and ship on‑brand campaigns at high velocity.
• Define and track lifecycle KPIs — activation, repeat purchase rate, LTV, and churn — and run a disciplined experimentation program against them.
• Collaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader Function member experience.
• Provide lifecycle support for new launches that touch SuppCo, including credits, family plans, and add‑on offerings.

What We Are Looking For

• 6+ years of lifecycle/CRM marketing experience, ideally at a high‑growth e‑commerce or subscription consumer brand.
• Hands‑on expertise in Iterable (or a comparable ESP such as Braze or Klaviyo) — journey building, segmentation, dynamic content, and deliverability.
• A proven track record of building lifecycle programs from scratch and scaling them into meaningful revenue drivers.
• Strong analytical skills: you define your own KPIs, design clean experiments, and turn data into decisions.
• An excellent cross‑functional collaborator who moves fast with product, creative, and data partners.
• Comfort with AI‑assisted content workflows and a bias toward automating repeatable work.
• Passion for health, wellness, and Function’s mission of empowering people to live 100 healthy years.
• Nice to have: Iterable Catalog experience, supplement or health e‑commerce background, basic HTML email skills, and familiarity with SQL or product analytics tools.

Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward‑thinking individual to join our team and help shape the future of our services.

To be a strong fit, you embody our Core Values

• Ruthless Prioritization:
  • We don’t let perfect get in the way of progress.
  • We move quickly to drive value, not perfection.
  • We prioritize what drives impact.
  • We never compromise on standards of excellence.
• Member‑First, Always:
  • We design and deliver like we’re caring for someone we love.
  • We create calendar, actionable, human experience.
  • We prioritize responsiveness, peace of mind, and outcomes.
  • We empower members with truth, clarity, and care.
• One Team, Moving Fast:
  • We are aligned in purpose, prioritization, and speed.
  • We gather diverse perspectives to make informed decisions.
  • We clear paths for each other and move fast together.
  • We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution:
  • We don’t just ship– we own outcomes and drive results.
  • We act with urgency and precision
  • We anticipate, initiate, and follow through.
  • We meet challenges with grit and pragmatism.
  • We embrace new tech to deliver better outcomes.
• Mission Over Ego:
  • We are ruthlessly aligned to our mission - and leave ego at the door.
  • We disagree and commit.
  • We don't tolerate politics or withholding information.
  • We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail:
  • We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
  • We prioritize clinical precision - data must be right.
  • We sweat the details because outcomes depend on them.

Why You'll Love Working With Us

We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged.

• Competitive salary and benefits package
• Flexible working hours
• Dynamic work environment where creativity and innovation are encouraged

If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.

At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.

Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.