Lifecycle Marketing & Events Manager

GroupBy Inc.; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in AI-powered commerce is seeking a Lifecycle Marketing & Events Manager to optimize the customer journey and manage key industry events. You will develop targeted campaigns, lead nurturing strategies, and manage event logistics to drive customer engagement and conversion rates. Join a collaborative team at the forefront of retail innovation, offering competitive salary and career development opportunities.

Benefits

Competitive salary

Benefits

Career development opportunities

Dynamic and collaborative team environment

Qualifications

• 5+ years of experience in lifecycle marketing, email marketing, or marketing automation.
• Experience with marketing automation platforms like HubSpot.
• Strong knowledge of customer segmentation and lead nurturing.

Responsibilities

• Develop and execute lifecycle marketing strategies to nurture leads.
• Plan and execute tradeshows and industry events.
• Track and analyze email performance and conversion rates.

Skills

Email marketing

Marketing automation

Customer segmentation

Event marketing

A/B testing

Analytics

Education

5+ years of experience in lifecycle marketing

Tools

HubSpot

Google Analytics

Salesforce

Job description

Rezolve Ai(NASDAQ : RZLV),formerly GroupByis redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, we empower retailers and brands with AI-driven search, conversational commerce, geofencing, and one-touch instant payments. With recent acquisitions of GroupBy and Bluedot, Rezolve is accelerating innovation at the intersection of AI, commerce, and customer engagement.

Role Overview

We are seeking aLifecycle Marketing & Events Managerto own and optimize the customer journey across all lifecycle stages while managing key industry events and tradeshows. This role will develop and execute targeted campaigns to nurture leads, increase engagement, and drive conversions through email marketing, marketing automation, and event activations. The ideal candidate has expertise in email marketing, campaign execution, event management, and customer segmentation.

Key Responsibilities

• Customer Journey & Lifecycle Strategy
• Develop and execute lifecycle marketing strategies to nurture leads and increase customer retention
• Map out customer journeys and create tailored engagement programs for different lifecycle stages
• Define and optimize lead nurture programs to increase conversion rates from MQL to SQL
• Email & Marketing Automation
• Design and execute personalized, multi-touch email campaigns using platforms like HubSpot
• Build automated workflows for lead nurturing, onboarding, upselling, and re-engagement
• A / B test subject lines, content, CTAs, and send times to optimize performance
• Event & Tradeshow Marketing
• Plan, coordinate, and execute tradeshows, conferences, and industry events to support demand generation goals
• Manage event logistics, including booth design, lead capture strategies, and sponsorship activations
• Develop and execute pre-event, onsite, and post-event email marketing campaigns to maximize engagement
• Partner with sales and demand generation teams to ensure seamless follow-up with event-generated leads
• Track and report on event ROI, lead generation, and engagement metrics
• Analytics & Performance Optimization
• Track and analyze email performance, engagement metrics, conversion rates, and churn indicators
• Optimize segmentation strategies based on customer behavior, demographics, and engagement levels
• Provide regular reports with insights and recommendations for improving lifecycle performance

What You Have

• 5+ years of experience in lifecycle marketing, email marketing, or marketing automation, preferably in B2B SaaS, AI, or ecommerce technology
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Strong knowledge of customer segmentation, lead nurturing, and engagement best practices
• Experience in event marketing and logistics for tradeshows and industry conferences
• Proficiency in A / B testing, conversion rate optimization, and campaign analytics
• Experience with Google Analytics, Looker, Tableau, Hubspot analytics & Reporting or similar reporting tools
• Familiarity with CRM systems like Salesforce for lead and customer tracking
• Excellent project management, organizational, and collaboration skills
• Passion for AI, ecommerce, and customer experience

Who You Are

• Creative
• Curious
• Articulate
• Respectful
• Coachable
• Great listener
• Results Oriented
• Familiar with start up life

Why Join Rezolve Ai?

• Be part of an innovative company at the forefront of AI-powered commerce
• Work with a dynamic and collaborative team shaping the future of retail
• Opportunity to make a significant impact on the company’s digital growth strategy
• Competitive salary, benefits, and career development opportunities
• Be part of a fast growing global company

Rezolve is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Rezolve are based on business needs, job requirements, and individual qualifications, without attention to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Rezolve will not tolerate discrimination or harassment based on any of these characteristics. Rezolve encourages applicants of all ages.

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