Lead Field Marketing Manager

Appfire; Canada; Remote; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Equity

Generous PTO

CSR days

Empire Health coverage

Annual Sport Allowance

Fully remote (US/Canada)

Job summary

Appfire is seeking a collaborative Field Marketing Leader for the Americas to drive regional campaigns, events, and partner initiatives that grow pipeline and engage customers across North America and LATAM. The role collaborates with Sales, Partner Marketing, Demand Generation, and Product Marketing in a fast-paced B2B SaaS environment.

The ideal candidate will balance strategy with hands-on execution, manage events from strategy to post-event analysis, and thrive in cross-functional

Qualifications

• 5-8+ years of field/region marketing experience in B2B SaaS or tech.
• Experience owning events from strategy to post-evaluation, including budgeting.
• Proven ability to plan integrated regional campaigns and events that drive pipeline and revenue.

Responsibilities

• Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives.
• Collaborate with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted programs.
• Plan and manage regional events (partner events, roadshows, community events) and joint webinars with partners.
• Coordinate with vendors, agencies, and internal stakeholders to ensure high-quality execution and consistent brand representation.
• Measure program effectiveness with KPIs, including pipeline influence, sourced revenue, attendance, engagement, and ROI.
• Manage regional marketing budgets and forecast spend.

Skills

Field marketing

Campaign management

Event planning

Partner marketing

Cross-functional collaboration

Sales alignment

Marketing automation

Salesforce

Tools

Salesforce

Job description

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We’re a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.

Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories

About the role:

Appfire is seeking a collaborative and execution-focused Field Marketing Leader, Americas to support regional pipeline growth and customer engagement through targeted marketing programs, events, and partner initiatives across North America and LATAM. Reporting to the Manager, Global Field Marketing, this role will work closely with Sales, Partner Marketing, Demand Generation, Product Marketing, and partners to execute regional campaigns and field programs that align with business priorities and go-tomarket objectives. The ideal candidate brings experience managing field events, driving regional campaign execution, and supporting sales through integrated marketing initiatives in a fast-paced B2B SaaS environment. This role is well-suited for a marketer who thrives in cross-functional environments, enjoys balancing strategy with hands‑on execution, and is passionate about creating impactful customer and partner experiences.

What you will do:

• Americas Field Marketing Strategy Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives. Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement. Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs. Develop and execute marketing plans that support Appfire and partner joint business plans. Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams to drive quarterly and annual planning, partner marketing initiatives, and co‑marketing activities across the Americas region. Regional Campaigns & Events Management
• Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Alliance and partner enablement events).
• Build and Execute Joint webinars with partners.
• Support event execution from strategy and planning through post‑event analysis and reporting.
• Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high‑quality execution and consistent brand representation.
• Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI. Channel & Partner Marketing Drive inclusion in Appfire's demand generation campaigns. Facilitate the development of reference stories with clients and partners. Provide marketing interlock with the regional Channel VP and Channel Managers. Support local ACE events and partner webinars. Collaborate with Channel, Alliances, and Ecosystem teams to support partner marketing planning, initiatives and co‑marketing activities within the Americas region. Help execute joint marketing campaigns, partner‑led events, sponsorships, and regional GTM programs with strategic partners. Serve as a liaison between regional sales teams, marketing, and partner stakeholders to ensure alignment on quarterly marketing priorities and execution plans. Support efforts to strengthen Appfire’s presence within key partner ecosystems and regional communities. Campaign Execution & Reporting
• Work cross‑functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives.
• Ensure timely lead follow‑up, campaign tracking, and reporting processes.
• Analyze campaign and event performance to identify optimization opportunities and actionable insights.
• Manage regional marketing budgets and forecast spend effectively. Teamwork & Leadership Act as a trusted marketing advisor to Americas sales leadership and regional stakeholders. Collaborate closely with the global field marketing team to share best practices, campaign insights, and scalable processes. Contribute to a culture of accountability, innovation, collaboration, and operational excellence.

What you will need:

• 5-8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
• Experience with owning and planning events from strategy to execution, including budgeting, coordination, execution, and post‑event evaluation.
• Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.
• Strong collaboration skills working closely with sales, channel and partner organizations.
• Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
• Demonstrated ability to drive pipeline and revenue impact through field marketing programs.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience measuring campaign performance and event ROI.
• Excellent communication, stakeholder management, and cross‑functional collaboration skills.
• Experience with marketing automation and CRM platforms including Salesforce.
• Nice to have: Experience within the Atlassian, SaaS, or enterprise software ecosystem. Familiarity with channel marketing and partner ecosystem models. Experience supporting multi‑country or regional marketing programs across the Americas. Ability to thrive in a fast‑paced, highly collaborative environment.

What do we offer:

• Join global, product (SaaS) organization with employees across 28 countries.
• Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
• Generous PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
• comprehensive coverage through Empire Health.
• Annual Sport Allowance.
• The role is fully remote for candidates based in the US or Canada.

#Li-remote

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.