The Adaptavist Group Marketing Field Marketing Team Lead

The Adaptavist Group; Canada; Hybrid; CAD 154,000 - 209,000; Full time

Benefits offered by this job

MacBooks provided

Remote‑first culture

Extended time away policy

Job summary

The Adaptavist Group is seeking a Field Marketing Lead for the North America region. You will oversee a high‑performing team of field marketers, align regional marketing with sales, and drive pipeline and revenue growth through strategic campaigns, ABM, events, and digital programs.

This remote‑first role requires strong leadership, stakeholder management, and a data‑driven mindset to optimize campaigns and regional impact across markets.

Qualifications

• Extensive experience in B2B field marketing in North America, preferably in the tech industry, with regional/global leadership.
• Proven ability to lead and develop marketing professionals in a fast‑growth environment.
• Strong alignment of marketing with sales strategy to drive revenue outcomes.

Responsibilities

• Lead regional field marketing team to ensure strategic alignment, high performance, and growth.
• Set objectives, provide feedback, and manage performance through regular 1:1s and meetings.
• Collaborate with Sales and Business Development to translate pipeline goals into marketing initiatives.
• Monitor marketing funnel performance and drive data‑driven optimization across campaigns.

Skills

B2B marketing

Team leadership

Data-driven marketing

North America market

Tools

Jira

Confluence

Trello

Slack

HubSpot

monday.com

Job description

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!

We make change happen. From anywhere.

What we offer you

We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.

Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.

Our trusting, flexible, remote‑first way of working means that work can fit around your life, rather than your life fitting around work.

Read our full list of benefits

As a Field Marketing Team Lead for the North America region, you will be responsible for overseeing and guiding a high‑performing team of Field Marketing professionals within the NAMER region. This strategic, highly collaborative leadership role bridges the gap between regional marketing execution and sales alignment. You will set direction, coach your team, and ensure that marketing initiatives drive measurable business outcomes—building pipeline, accelerating deals, and driving regional revenue.

Working in close partnership with the regional sales team, you will drive retention and growth in existing customer accounts while bringing new target customers into the business, meet sales pipeline development and acceleration needs, and support our continued growth ambitions across everything.

The Field Marketing Lead is a results‑driven, experienced professional who will thrive on overseeing the execution of a program of regional marketing activities. FMTL will possess amazing organisational and stakeholder skills, customer understanding, and the ability to build strong relationships, all with a truly data‑driven mindset. The key to success in this role will be the ability to influence, partner, and work across the many teams within The Adaptavist Group to achieve successful outcomes.

What you’ll be doing

Team leadership and management

• Lead, coach, and develop a regional team of field marketers to ensure strategic alignment, high performance, and professional growth.
• Set clear objectives, provide ongoing feedback, and manage performance through regular 1:1s, team meetings, and development planning.
• Influence and educate senior colleagues by presenting your work in executive meetings and across the business.
• Contribute to improvement initiatives across the Group to support its wider development and growth, fostering a culture of continuous improvement.
• Foster a collaborative, accountable, and innovative team culture aligned with the Group’s values.

Regional strategy and sales alignment

• Act as the senior marketing partner to regional sales leadership; influence territory planning, account strategy, and regional go‑to‑market priorities.
• Collaborate with Sales and Business Development teams to translate pipeline goals into targeted marketing initiatives.
• Use data to monitor marketing funnel performance and ensure marketing efforts influence pipeline velocity and revenue impact.
• Serve as a voice of the market—providing insight into regional trends, buyer behaviour, and competitive landscape.

Marketing planning and execution oversight

• Work with your marketing leadership team and other senior leaders to understand and articulate the region’s growth opportunities, using research and data to drive insights.
• Lead the planning, budgeting, and execution of regional integrated marketing campaigns, including ABM, events, digital programs, and partner co‑marketing.
• Actively contribute to regular regional marketing planning in conjunction with your business partners – aligning and prioritising the needs of multiple stakeholders to drive a cohesive plan, including budgets for the region.
• Ensure enablement of regional business development and sales development - to maximise the outcomes of campaigns and activities.
• Work closely with regional sales development to build reporting; align to key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimisation.
• Oversee localisation and regionalisation of global campaigns to ensure relevance and impact in-market.

Partner Marketing (Regional)

• Be our partners’ main senior operational point of contact for marketing execution in the region, where needed;
• Work with the Solutions Marketing team (respective leads and campaign managers) to define and deliver joint go‑to‑market strategies with key technology partners, including co‑branded campaigns, events, and content initiatives.

Cross‑functional collaboration

• Actively contribute to cross‑regional and global marketing initiatives.
• Partner with Brand, Solutions Marketing, Marketing Ops, and Design teams to ensure cohesive execution and knowledge sharing.
• Be an active participant in continuous improvement and contribute to initiatives that enhance the overall marketing operating model.

Measurement, outcomes focus

• Establish KPIs and dashboards to measure campaign success and team impact.
• Review performance data regularly to identify optimisation opportunities and lead testing and iteration efforts.
• Report marketing outcomes and insights to regional and global stakeholders; advocate for data‑driven decisions.

Qualifications

What we’re looking for

• Extensive experience inB2B field marketing in North America, preferably in the Tech industry, including team leadership or management in a regional or global capacity.
• Proven ability to lead and develop marketing professionals in a fast‑paced, high‑growth environment.
• Strong commercial acumen; experienced in aligning marketing with sales strategy to drive revenue outcomes.
• Deep understanding of integrated marketing planning, including events, ABM, digital campaigns, and partner programs. Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localisation and content personalisation
• Strong data literacy; adept at using analytics to measure impact and inform decisions.
• Outstanding stakeholder management and communication skills—able to influence across levels and functions.
• Excellent organisational and prioritisation skills -- experience of leading and managing multiple complex projects with attention to detail, but also an ability to think innovatively and creatively
• Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes, on time and on budget, and with the right quality
• Willingness to travel to support team activities and key business events.

A couple of nice‑to‑haves

• Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
• Experience within a fast‑paced, fast‑growth software/technology consulting environment
• Experience with Atlassian Jira, Confluence, Trello, Slack, HubSpot and monday.com

Additional Information

Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At ScriptRunner, part of TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.

What to expect

We have published some support on Interviewing with us to try to alleviate any pre‑interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.

At The Adaptavist Group , we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status.