Junior Demand Generation Manager

ActiveState; Vancouver; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary and benefits

Remote work flexibility

Career growth and professional development

Supportive, inclusive culture

Job summary

A technology company in Vancouver is looking for a Junior Demand Generation Manager to enhance their marketing efforts. The role involves supporting demand generation campaigns, managing marketing automation tools, and analyzing campaign performances. Candidates should hold a Bachelor's degree in Marketing or a related field and possess 1-3 years of relevant experience. The position offers competitive salary, remote work flexibility, and opportunities for career growth within a supportive culture.

Qualifications

• 1-3 years of experience in demand generation, lead generation, or user acquisition, preferably in SaaS or tech.
• Proficient with marketing automation platforms, CRM, and analytics tools.
• Strong analytical skills and data-driven decision-making.

Responsibilities

• Support Demand Generation Campaigns across various channels including digital advertising, email, content marketing, social media, and virtual events.
• Track, organize, and report on campaign performance using analytics tools and KPIs.
• Identify new opportunities for lead generation and translate ideas into projects.

Skills

Analytical skills

Project management

Communication skills

Creative thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Marketo

HubSpot

Salesforce

Google Analytics

Job description

Join to apply for the Junior Demand Generation Manager role at ActiveState.

ActiveState is seeking a highly motivated and enthusiastic Junior Demand Generation Specialist to join our marketing team. This role is an excellent opportunity for someone with 1-3 years of marketing experience, eager to develop their skills and contribute to the growth of our Software Supply Chain Security platform. You will support driving Top of Funnel growth by assisting with the development, execution, and analysis of demand generation initiatives.

Department: Marketing

Location: Vancouver (Remote within North America)

Key Responsibilities

• Support Demand Generation Campaigns across various channels including digital advertising, email, content marketing, social media, and virtual events.
• Assist in executing daily demand generation activities ensuring campaigns run smoothly.
• Help manage marketing automation tools and CRM systems under senior guidance.
• Track, organize, and report on campaign performance using analytics tools and KPIs.
• Identify new opportunities for lead generation and translate ideas into projects.
• Collaborate with internal teams like Creative, Product, Sales, and Brand.
• Stay updated on industry trends and technologies to enhance demand generation efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 1-3 years of experience in demand generation, lead generation, or user acquisition, preferably in SaaS or tech.
• Proficient with marketing automation platforms (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
• Strong analytical skills and data-driven decision-making.
• Excellent project management and communication skills.
• Creative thinker with a passion for innovation.

Nice to Have

• Understanding of open source, developer, and IT audiences.
• B2B targeting experience.

What We Offer

• Competitive salary and benefits.
• Remote work flexibility.
• Career growth and professional development.
• Supportive, inclusive culture.

Benefits

• Ownership of a key business area with exposure to systems and revenue outcomes.
• Work with a passionate, talented team.
• Competitive salary, bonus, and health/wellness benefits.

Additional Information

• Level: Entry
• Type: Full-time
• Industry: Software Development

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