Senior Demand Generation Manager

NetBox Labs, Inc.; Canada; Hybrid; CAD 110,000 - 150,000; Full time

Job summary

NetBox Labs is seeking a Senior Demand Generation Manager to own strategy and execution for driving pipeline across ABM, multi-channel campaigns, and email nurture.

You'll report to the VP of Marketing and work with Sales, Product Marketing, and Customer Success to ensure programs generate real pipeline, not just activity, while leading website, social, and campaign assets. This role requires proven B2B demand gen leadership in SaaS and strong data-driven decision making.

Qualifications

• 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
• Proven track record building integrated campaigns that drive measurable pipeline.
• Hands-on ABM experience — you’ve built the plays, not just the strategy decks.
• Experience in a high-growth startup or scale-up environment.
• Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
• Comfortable pulling and interpreting data and making decisions from it.
• Experience managing website projects cross-functionally with design, product, and marketing teams.
• Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
• Able to manage multiple programs in flight simultaneously without dropping quality.

Responsibilities

• Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
• Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
• Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
• Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
• Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
• Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
• Track, report, and iterate. You’ll be accountable for pipeline contribution, not just campaign outputs.

Skills

B2B demand generation

ABM programs

Marketing automation

CRM (HubSpot)

Data-driven decision making

Website project management

Strong written communication

Multi-program management

Tools

Claude Code

Job description

About the Role

This is a high-impact, high-ownership role at the center of how NetBox Labs drives pipeline. As our Senior Demand Generation Manager, you’ll be responsible for the strategy and execution behind how we create and accelerate demand — from integrated campaign development and account-based marketing to email nurture, social, and our website. You’ll report to the VP of Marketing and work closely with Sales, Product Marketing, and Customer Success to ensure our programs generate real pipeline, not just activity.

This is the right role for someone who thinks in full funnels, can manage multiple programs at once without losing quality, and brings both strategic instincts and execution chops. If you’re energized by proactivity and making a real impact — and want to do it at a company with a product that practitioners genuinely love and executives choose for their critical infrastructure — this is your seat.

What you will do:

• Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.

• Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.

• Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.

• Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.

• Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.

• Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.

• Track, report, and iterate. You’ll be accountable for pipeline contribution, not just campaign outputs.

What you will bring:

• 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.

• Proven track record building integrated campaigns that drive measurable pipeline.

• Hands-on ABM experience — you’ve built the plays, not just the strategy decks.

• Experience in a high-growth startup or scale-up environment.

• Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).

• Comfortable pulling and interpreting data and making decisions from it.

• Experience managing website projects cross-functionally with design, product, and marketing teams.

• Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.

• Able to manage multiple programs in flight simultaneously without dropping quality.

Bonus points:

• Experience marketing to technical audiences — network engineers, IT ops, infrastructure teams.

• Familiarity with open-source communities or product-led growth motions.

• Experience leveraging Claude or other AI tools to accelerate campaign development or, automate systems and processes

About NetBox Labs:

NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.

NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.

NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.

Our culture and values:

• We own and solve problems with high attention to detail.

• Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.

• We prioritize simplicity and think twice before adding complexity

• Clear communication helps keep our team aligned and collaborating smoothly.

NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.