Junior Analyst, Go To Market (GTM)

Metrolinx; Toronto; On-site; CAD 52,000 - 76,000; Full time

Job summary

Metrolinx, based in Toronto, is seeking a Junior Analyst to support the Go To Market team in developing and implementing annual plans for Metrolinx, GO Transit, PRESTO and UP Express, collaborating with internal teams and external Agencies of Record.

You will contribute to strategic thinking, assist in brand strategy execution, and help create decks and reports for stakeholders.

Qualifications

• Completion of a diploma or a related discipline in advertising, marketing, media studies, business – or a combination of education, training and experience deemed equivalent
• Demonstrated related experience
• Marketing coordinator experience, internship or co-op through school
• Experience conducting research and analysis to identify data requirements, and data sources

Responsibilities

• Participate in team meetings related to brand strategy development by providing findings and information that will be useful to senior staff in their decision-making process
• Contribute to brand executional plans and tactics including trafficking ads; develop work back schedules and content calendars
• Collaborate with cross functional teams, ensuring diversity and inclusion is central in the development of marketing materials
• Field research related to transit competitors and best practices by brands
• Compile quantitative and qualitative research findings, prepare reports with recommendations and supporting analysis; integrate knowledge gained into current and future marketing initiatives
• Create PowerPoint decks and presentations for internal teams and external stakeholders
• Leverage and maintains internal and inter-departmental relationships to facilitate data gathering and sharing with key marketing and business contacts
• Advise other employees on topics related to area of expertise, but does not guide employees in their day-to day activities

Skills

MS Office

Oral and written communication

Presentations

Education

Diploma in advertising/marketing

Tools

PowerPoint

Job description

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.

This role is an in ‑ office position based at our 10 Bay Street location. Our team is highly collaborative, and much of our work benefits from in ‑ person co ‑ creation , relationship ‑ building , and hands ‑ on partnership with leaders across the organization.

Our Customer Marketing Division is looking for an enthusiastic Junior Analyst to join the Go To Market, team.Your primary focus will be supporting the development and implementation of annual plans for Metrolinx, GO Transit, PRESTO and UP Express, in collaboration with our internal teams and external Agencies of Record. In addition, you will have an opportunity to contribute to strategic thinking and ideation with teams who bring diverse perspectives in developing and implementing our annual brand strategies.

What will I be doing?

Participate in team meetings related to brand strategy development by providing findings and information that will be useful to senior staff in their decision-making process

Contribute to brand executional plans and tactics including trafficking ads; develop work back schedules and content calendars

Collaborate with cross functional teams, ensuring diversity and inclusion is central in the development of marketing materials

Field research related to transit competitors and best practices by brands

Compile quantitative and qualitative research findings, prepare reports with recommendations and supporting analysis; integrate knowledge gained into current and future marketing initiatives

Create PowerPoint decks and presentations for internal teams and external stakeholders

Leverage and maintains internal and inter-departmental relationships to facilitate data gathering and sharing with key marketing and business contacts

Advise other employees on topics related to area of expertise, but does not guide employees in their day-to day activities

What Skills and Qualifications Do I Need?

Completion of a diploma or a related discipline in advertising, marketing, media studies, business – or a combination of education, training and experience deemed equivalent

Demonstrated related experience

Marketing coordinator experience, internship or co-op through school

Experience conducting research and analysis to identify data requirements, and data sources

MS Office Suite (Outlook, Word, Excel, PowerPoint, etc.) and oral/written/presentation communications skills to prepare proposals, reports, briefing notes, presentations, and/or other supporting documents (e.g. spreadsheets and charts/graphics/maps)

If you’re excited about working with Metrolinx but your past experience doesn’t quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.

Accommodation:

Metrolinx is an equal opportunity employer and committed to a diverse and inclusive workforce. We are also committed to offering reasonable accommodation to job applicants in accordance with applicable legislation. If you require assistance or an accommodation at any point during the hiring process, please contact us at: 416-202-5601 or email [e-mail].

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.