GTM Junior Analyst: Brand Strategy & Insights

Socket.dev; Toronto; On-site; CAD 45,000 - 62,000; Full time

Job summary

Metrolinx is seeking a Junior Analyst to support the Go To Market team with annual brand plans for Metrolinx, GO Transit, PRESTO and UP Express. You will help develop insights from research and coordinate execution across communications and media partners.

You will participate in strategy meetings, contribute to content calendars, and prepare reports and presentations to guide senior decision-making.

Qualifications

• Completion of a diploma or a related discipline in advertising, marketing, media studies, business – or a combination of education, training and experience deemed equivalent
• Demonstrated related experience
• Marketing coordinator experience, internship or co-op through school
• Experience conducting research and analysis to identify data requirements, and data sources
• MS Office Suite (Outlook, Word, Excel, PowerPoint, etc.) and oral/written/presentation communications skills to prepare proposals, reports, briefing notes, presentations, and/or other supporting documents (e.g. spreadsheets and charts/graphics/maps)

Responsibilities

• Participate in team meetings related to brand strategy development by providing findings and information that will be useful to senior staff in their decision-making process
• Contribute to brand executional plans and tactics including trafficking ads; develop work back schedules and content calendars
• Collaborate with cross functional teams, ensuring diversity and inclusion is central in the development of marketing materials
• Field research related to transit competitors and best practices by brands
• Compile quantitative and qualitative research findings, prepare reports with recommendations and supporting analysis; integrate knowledge gained into current and future marketing initiatives
• Create PowerPoint decks and presentations for internal teams and external stakeholders
• Leverage and maintains internal and inter-departmental relationships to facilitate data gathering and sharing with key marketing and business contacts
• Advise other employees on topics related to area of expertise, but does not guide employees in their day-to-day activities
• Identify data requirements for analysis, including determining appropriate data sources

Skills

Communication skills

Research & analysis

Marketing coordination

Co-op/internship experience

Team collaboration

Education

Diploma in advertising/marketing or related discipline

Tools

MS Office (Outlook, Word, Excel, PowerPoint)

Job description

Metrolinx is seeking a Junior Analyst to support the Go To Market team with annual brand plans for Metrolinx, GO Transit, PRESTO and UP Express. You will help develop insights from research and coordinate execution across communications and media partners.

You will participate in strategy meetings, contribute to content calendars, and prepare reports and presentations to guide senior decision-making.