Investment Media Director

Brainlabs; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Brainlabs in Toronto is seeking a full-time hybrid role to own the end-to-end media planning process across national and local audiences, digital and offline. You will document, refine and automate how planning gets done, and oversee the technical integrations behind the workflow.

You will partner with product and engineering to build tooling that supports the planner’s workflow, translate needs into technical requirements, and ensure outputs match an experienced planner.

Qualifications

• Deep tactical media planning experience across national and local markets.
• Experience integrating with APIs and automated workflows.
• Proven ability to translate planner needs into technical requirements.

Responsibilities

• Own the end-to-end media planning process across national and local, digital and offline.
• Document, refine, and continuously improve how planning gets done at Brainlabs.
• Own the technical integrations behind the process including APIs, data feeds, and connections to media planning data and tech providers.
• Partner with product and engineering to spec, build, and ship tooling that supports the workflow.
• Translate planner needs into clear technical requirements.
• Validate that automated outputs match what an experienced planner would produce.
• Manage delivery across multiple stakeholders and deadlines.

Skills

Media planning

APIs

Automation

Project management

Vendor relations

Tools

APIs

Data feeds

Job description

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients’ revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world’s biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

Role type: Full-time

Team: Planning Team

Reporting to: Chief Planning & Data Officer

Location: Hybrid (3 days/week) in Toronto, Ontario

Work Authorization: Candidates must be legally authorized to work in Canada. We are unable to provide visa sponsorship or continuation for this position.

What’s The Role

We’re building agentic media planning at Brainlabs. This role owns how it works.

You’ll own the underlying process, contribute to refining it over time, and support the 3rd party integrations that power it. You will be responsible for the bridge between our planners and the media our agents run on. This is not about delivering campaigns, this is refining and running the processes and tech that does.

So, Tell Me About The Company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That’s why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What You Do

• Own the end to end media planning process across national and local, digital and offline
• Document, refine, and continuously improve how planning gets done at Brainlabs
• Own the technical integrations behind the process including APIs, data feeds, and connections to media planning data and tech providers
• Partner with product and engineering to spec, build, and ship tooling that supports the workflow
• Translate planner needs into clear technical requirements
• Validate that automated outputs match what an experienced planner would produce
• Manage delivery across multiple stakeholders and deadlines

Who You Are

• Deep tactical media planning experience in the US, national and local
• First hand planning and buying experience across the full integrated mix, digital and offline
• Strong existing relationships with US media planning data, research, and technology providers
• Hands on experience with APIs and automated workflows
• Proven project management skills across complex programs
• A process mindset. You see workflows, gaps, and the right place to put automation

Preferred Experience

• Experience contributing to internal tool or application development
• Familiarity with agentic AI workflows or LLM based tooling

What Happens Next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

A note on our offices:

We pride ourselves in being a company with an office-centric culture and, for the majority of roles we expect people to be in commuting distance of the office and come in for around 3 days per week.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!