Intermediate Copywriter

McCANN Canada; Toronto; On-site; CAD 60,000 - 75,000; Full time

Job summary

McCann Canada is seeking an Intermediate Copywriter in Toronto to drive conceptual development of bold, unorthodox ideas and flawless execution of creative deliverables. You’ll balance creative thinking with collaboration, justify concepts to clients and teams, and produce work that is smart, bold and meticulously crafted.

You will attend briefs, present work, and develop persuasive copy that aligns with the brand voice.

Qualifications

• 3+ years of agency experience as a Copywriter.
• Portfolio demonstrating exceptional creativity; include portfolio link in resume.
• Experience across consumer, industrial, corporate and institutional communications.
• Strong attention to detail and accuracy.
• Proven experience developing progressive digital, direct and social projects.
• Demonstrated ability to develop concepts relevant to client objectives and present them distinctly.

Responsibilities

• Attend briefs, product group meetings and client presentations; participate in client briefs and research as needed.
• Present creative work and rationales to product group and client for discussion and approval; build positive relationships with client contacts.
• Create persuasive copy that engages the target audience and follows the brand's tone of voice.
• Execute creative using new perspectives with reliable production methods while aligning with client brand image.
• Partner with Production to develop formats that meet strategic objectives and production budgets.
• Manage multiple projects in a timely and efficient manner.
• Maintain quality and budget control throughout file prep and broadcast production with Production and Studio.
• Champion the client’s interests while balancing McCann’s objectives.
• Contribute to a positive agency culture and cross-department collaboration.

Skills

Copywriter experience

Portfolio required

Brand/communications experience

Attention to detail

Digital/Direct/Social projects

Concept development

Team player

Job description

Intermediate Copywriter needed for conceptual development of unignorable and unorthodox ideas and the flawless execution of creative deliverables. Balancing creative thinking with interpersonal skills, you will demonstrate an ability to justify concepts to both the client and the project team. You'll ensure projects are smart, kickass and beautifully crafted.

What You Will Do...

• Regularly attend and participate fully in briefs, product group meetings and client presentations; attend client briefs and research as needed
• Present creative work and creative rationales to product group and then to client for discussion and approval; compellingly and with an authoritative manner, building a positive working relationship with client contacts
• Create persuasive copy that engages the target audience and follows the brand's tone of voice.
• Execute creative using new and modern perspectives along with reliable production methods while keeping the client's brand image and goals in mind.
• Partner with Production to ensure the development of formats that achieve the strategic objectives outlined in the brief and maximize the use of the production budget
• Manage multiple projects in a timely and efficient manner.
• Maintain quality and budget control throughout all aspects of the file prep and/or broadcast production process in conjunction with Production and Studio
• Championing the client's cause while balancing it with McCann's objectives
• Contribute to building a positive agency culture, building positive working relationships with other departments and clients

Who You Will Be...

• Must be a team player.
• 3+ years of agency experience as a Copywriter.
• Must have a portfolio demonstrating exceptional creativity and the ability to craft ideas (Note: Please include a link to your portfolio in your resume).
• Knowledge and experience in performing on a variety of consumer, industrial, corporate and institutional communication assignments, across multiple mediums.
• Strong attention to detail and accuracy.
• Proven experience developing progressive digital, direct and social projects.
• Demonstrated ability to develop concepts relevant to the client's objectives, and distinct in their presentation.

The salary range for this position is $60,000 - $75,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.