Account Director

McCANN Canada; Calgary; On-site; CAD 90,000 - 130,000; Full time

Job summary

McCann Canada in Calgary is seeking an Account Director to lead loyalty, CRM and customer engagement initiatives for a marquee Canadian brand. You will independently run programs and partner with Brand, Strategy and Production to deliver integrated marketing solutions.

You will champion big ideas, manage day-to-day client relationships, and guide multi-disciplinary teams to drive business objectives in a fast-paced, matrixed environment.

Qualifications

• 5+ years related experience in marketing
• 3+ years agency experience preferred
• Experience with loyalty, CRM, or customer engagement
• Strong relationship-building and client management skills
• Ability to lead multi-disciplinary teams in a fast-paced setting
• Organized with ability to multi-task and manage time

Responsibilities

• Lead the brand and client across multiple integrated touchpoints, focusing on loyalty and customer engagement.
• Drive the business in a fast-paced environment, deepening client relationships.
• Build relationships across disciplines and agency teams.
• Coordinate with the McCann network to ensure integrated delivery of the client’s initiatives.
• Advocate and coach the account team to ensure smooth day-to-day operations.

Skills

Loyalty

CRM

Client relationship management

Marketing leadership

Cross-functional leadership

Job description

We are looking for an Account Director to join our team here in Calgary. This person will be supporting a marquee Canadian brand in the development of best-in-class integrated marketing and customer engagement initiatives, with a particular focus on loyalty and building meaningful relationships with consumers.

We are looking for someone who can independently run initiatives and support in brand and customer planning. This person will take a leadership role in the day-to-day management of the client’s business, looking beyond their marketing needs as a proactive partner in reaching their business and customer objectives. The Account Director works closely with Creative, Strategy and Production to champion big ideas and make them a reality.

The Team

The McCann Canada Business Leadership team is comprised of driven, inspired, and nimble individuals capable of rising to any occasion. Our goal is to create work that allows brands to play a meaningful role in consumers’ lives.

What you will do…

• Help lead the brand and client across multiple integrated touch points, with a particular focus on loyalty, customer engagement and experiences, as they look to continue to push the boundaries of creative deliverables
• Drive the business forward in a highly competitive and fast-paced environment, helping the client deepen relationships with their customers
• Develop strong relationships with clients across various disciplines and business areas throughout the organization, as well as agency counterparts on the Creative, Strategy and Production teams
• Work across the extended McCann network of agencies to champion integration of the business, leveraging a variety of expertise in support of the client
• Serve as an advocate and coach to the account team to help the day-to-day business run smoothly

Who you will be…

• 5+ years related experience in marketing
• 3+ years agency experience preferred
• Experience working with high-touch clients in a highly matrixed organization
• Experience working on a fast-paced business in a highly competitive and evolving industry
• Experience with loyalty, CRM, customer engagement or relationship marketing considered an asset
• Successful and resourceful client manager with an ability to build relationships and business effectively
• Previous experience guiding integrated, multi-disciplinary teams to meet client goals – successful with time management and clear delegation
• Organized with the ability to multi-task, prioritize, and manage time efficiently between accounts and projects

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.