Integrated Brand Coordinator: Toronto Raptors and Raptors 905

MLSE; Toronto; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking organization as a Coordinator in the integrated brand marketing team, where you will play a crucial role in executing innovative go-to-market plans. This dynamic position offers the opportunity to work collaboratively across departments, enhancing the fan experience while driving brand relevance. You'll develop your skills in a fast-paced environment, learning to balance competing priorities and utilizing data to inform your strategies. If you're passionate about marketing and eager to contribute to exciting projects, this role is perfect for you.

Qualifications

• 1-3 years of experience in strategic marketing with campaign development.
• Strong analytical skills and project management capabilities.

Responsibilities

• Assist in executing go-to-market plans for various initiatives.
• Manage multiple priorities and support revenue-generating activities.

Skills

Strategic Marketing

Project Management

Analytical Skills

Data Tools Familiarity

Adaptability

Education

Bachelor's Degree in Marketing or related field

Tools

Data Analysis Tools

Job description

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top-quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts, and development teams including the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro), and Raptors Uprising Gaming Club (NBA 2K League).

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, along with exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub, and Platinum Club). Through MLSE Foundation, we have invested over $45 million into Ontario communities since 2009, and with MLSE LaunchPad, we support youth facing barriers by using sport to help them recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Job Description

As a Coordinator in the integrated brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn from your team how to adopt an insight-driven approach and help bridge the worlds of business, creativity, and technology. You are capable of gracefully handling competing priorities, are quick to take action, and can adapt to a rapidly changing environment. You are motivated by data and results.

Marketing plays an integral role in driving innovation related to enhancing the fan/guest experience and shaping how our brands remain culturally relevant to the masses.

1. Assist in executing go-to-market plans for various initiatives.
2. Contribute to shaping new ideas and challenge thinking to resonate with our fans and advance our business.
3. Manage multiple priorities and support revenue-generating activities by collaborating with ticketing, retail, food and beverage, and sponsorship teams.
4. Work with strategy & insights and business intelligence teams to assist in research, competitive audits, and deliver ongoing campaign performance updates and impact assessments.
5. Participate in specialty projects related to your brand portfolio.

Qualifications

We recognize you may not meet all qualifications but may have other relevant experience. Please share any additional relevant expertise in the "Message to the Hiring Manager" section of our application.

• 1-3 years of strategic marketing experience in a high-consideration product marketing role with campaign development experience.
• Interest in discovering and applying cultural and category trends.
• Ability to juggle multiple priorities with ease.
• Highly adaptive and proactive mindset, quick on your feet.
• Strong analytical skills and familiarity with data tools.
• Excellent project management skills.
• Comfortable presenting and brainstorming with peers and senior team members.

Additional Information

Apply by: May 19, 2025

We thank all applicants for their interest; only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization.

We are an equal opportunity employer and do not discriminate based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, criminal record, marital status, family status, or disability. MLSE provides reasonable accommodation for qualified individuals with disabilities. If you require accommodation during the application process, please email [e-mail]. Resumes sent to this email will not be considered.