Integrated Brand Coordinator: Toronto Raptors and Raptors 905

Black Ties Group Inc.; Toronto; On-site; CAD 45,000 - 70,000; Full time

Job summary

An innovative firm seeks a dynamic Coordinator for their integrated brand marketing team. This role offers a unique opportunity to support the development and execution of go-to-market plans across a diverse brand portfolio. You will engage in strategic marketing activities, balancing multiple priorities while collaborating with various teams to enhance the fan experience. Ideal candidates are adaptable, data-driven, and possess strong analytical and project management skills. Join a forward-thinking organization committed to creativity and cultural relevance in the market.

Qualifications

• 1-3 years of strategic marketing experience in a high-consideration product marketing role.
• Strong analytical skills and familiarity with data tools.

Responsibilities

• Help execute go-to-market plans for various initiatives.
• Support revenue-driving activities by collaborating with different teams.

Skills

Strategic Marketing

Analytical Skills

Project Management

Data Tools Familiarity

Adaptability

Job description

As a Coordinator in the integrated brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn from your team how to take an insight-driven approach and help bridge the worlds of business, creativity, and technology. You are capable of handling competing priorities gracefully, are quick to take action, adapt to a rapidly changing environment, and are motivated by data and results.

Marketing plays an integral role in driving innovation related to growing and elevating the fan/guest experience, and shaping the future of how our brands remain culturally relevant to the masses.

1. Help to execute go-to-market plans for various initiatives.
2. Shape new ideas and challenge thinking to resonate with our fans and propel our business forward.
3. Balance multiple priorities and support revenue-driving activities by collaborating with different teams such as ticketing, retail, food and beverage, and sponsorships.
4. Work with strategy & insights and business intelligence teams to assist in research and competitive audits, and deliver ongoing campaign performance updates and impact assessments to inform business health.
5. Engage in specialty projects related to your brand portfolio.

Qualifications

Note: We understand you may not meet all listed qualifications but may have relevant expertise and experience. Please share this information in the "Message to the Hiring Manager" section of our online application.

• 1-3 years of strategic marketing experience in a high-consideration product marketing role with campaign development experience.
• An interest in discovering and applying cultural and category trends.
• The ability to manage competing priorities with ease.
• A highly adaptive and proactive mindset, quick on your feet.
• Strong analytical skills and familiarity with data tools.
• Strong project management skills.
• Comfortable presenting and brainstorming with peers and senior team members.

Additional Information

Apply by: May 19, 2025

We thank all applicants for their interest; only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization.

We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, age, or disability. Reasonable accommodations are available for qualified individuals with disabilities. If you need an accommodation during the application process, please email [e-mail]. Resumes sent to this email will not be considered.