Integrated Brand Coordinator: Toronto Football Club and Toronto Argonauts

Black Ties Group Inc.; Toronto; On-site; CAD 40,000 - 80,000; Full time

Job summary

Join a dynamic integrated brand marketing team as a Coordinator, where you'll support the development and execution of innovative go-to-market plans. This role offers a unique opportunity to engage with multiple stakeholders, balancing priorities while driving revenue through collaboration. You'll learn to apply cultural and category trends to resonate with fans and elevate their experience. If you're adaptable, motivated by data, and eager to contribute to a fast-paced environment, this position is perfect for you.

Qualifications

• 1-3 years of strategic marketing experience in a high-consideration product marketing role.
• Strong analytical skills and familiarity with data tools.

Responsibilities

• Help execute go-to-market plans for various initiatives.
• Balance multiple priorities and support revenue-driving activities.

Skills

Strategic Marketing

Project Management

Analytical Skills

Data Tools Familiarity

Adaptability

Job description

As a Coordinator in the integrated brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn from your team how to take an insight-driven approach and help bridge the worlds of business, creativity, and technology. You are capable of gracefully handling competing priorities, are quick to take action, adapt to a rapidly changing environment, and are motivated by data and results.

Role Overview

Marketing plays an integral role in driving innovation related to growing and elevating the fan/guest experience, and shaping how our brands remain culturally relevant to the masses.

1. Help execute go-to-market plans for various initiatives.
2. Shape new ideas and challenge thinking to resonate with our fans and propel our business forward.
3. Balance multiple priorities and support revenue-driving activities by collaborating with ticketing, retail, food and beverage, and sponsorship teams.
4. Work with strategy & insights and business intelligence teams to assist in research, competitive audits, and deliver ongoing campaign performance updates to inform business health.
5. Engage in specialty projects related to your brand portfolio.

Qualifications

Note: We understand you may not meet all the qualifications listed below. Please share your relevant expertise and experience in the "Message to the Hiring Manager" section of our online application.

• 1-3 years of strategic marketing experience in a high-consideration product marketing role with campaign development experience.
• Interest in discovering and applying cultural and category trends.
• Ability to juggle competing priorities with ease.
• Highly adaptive and proactive mindset, quick on your feet.
• Strong analytical skills and familiarity with data tools.
• Strong project management skills.
• Comfortable presenting and brainstorming with peers and senior team members.

Additional Information

Apply by: May 19, 2025

We thank all applicants for their interest. Only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization.

We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or other protected categories. Reasonable accommodations are provided for qualified individuals with disabilities. If you need assistance due to a disability, please email [e-mail]. Resumes sent to this email will not be considered.

#LI-DNP