Integrated Brand Coordinator: Toronto Football Club and Toronto Argonauts

MLSE; Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

Join a forward-thinking organization as a Coordinator in the integrated brand marketing team. This exciting role involves supporting the development and execution of innovative go-to-market plans across a diverse brand portfolio. You will learn to bridge business, creativity, and technology, while managing competing priorities in a fast-paced environment. Collaborate with various teams to enhance the fan experience and keep our brands culturally relevant. If you're motivated by data and results, this opportunity is perfect for you!

Qualifications

• 1-3 years of experience in strategic marketing roles with campaign development.
• Strong analytical skills and project management capabilities.

Responsibilities

• Execute go-to-market plans for various initiatives.
• Collaborate with teams to support revenue-driving activities.

Skills

Strategic Marketing

Project Management

Analytical Skills

Data Tools Familiarity

Job description

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top-quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts, and development teams including the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League), and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub, and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009, and with MLSE LaunchPad, we provide a space where youth facing barriers can use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Job Description

As a Coordinator in the integrated brand marketing team, you will support the development and execution of go-to-market plans across a brand portfolio. You will learn from your team how to take an insight-driven approach, helping to bridge the worlds of business, creativity, and technology. You should be able to gracefully handle competing priorities, act quickly, adapt to a rapidly changing environment, and be motivated by data and results.

Marketing plays an integral role in driving innovation related to growing and elevating the fan/guest experience and shaping how our brands remain culturally relevant to the masses.

1. Help execute go-to-market plans for various initiatives.
2. Shape new ideas and challenge thinking to resonate with our fans and propel our business forward.
3. Balance multiple competing priorities and support revenue-driving activities by collaborating with ticketing, retail, food and beverage, and sponsorship teams.
4. Work with strategy & insights and business intelligence teams to assist in research and competitive audits, while delivering ongoing campaign performance updates and impact analyses.
5. Work on specialty projects related to your brand portfolio.

Qualifications

Note: We understand you may not meet all the qualifications listed below and encourage you to share relevant expertise and experience in the application’s message section.

• 1-3 years of strategic marketing experience in a high-consideration product marketing role with campaign development experience.
• An interest in discovering and applying cultural and category trends.
• The ability to juggle competing priorities with ease.
• A highly adaptive and proactive mindset, quick on your feet.
• Strong analytical skills and familiarity with data tools.
• Strong project management skills.
• Comfortable presenting and brainstorming with peers and senior team members.

Additional Information

Apply by: May 19, 2025

We thank all applicants for their interest; only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse, and inclusive organization.

We are an equal opportunity employer and do not discriminate based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, criminal record, marital status, family status, or disability. We provide reasonable accommodations for qualified individuals with disabilities in the application process. If you require accommodation, please contact [e-mail]. Resumes sent to this email will not be considered.

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