Insights Analyst

Gay Lea; Mississauga; On-site; CAD 63,000 - 104,000; Full time

Job summary

Gay Lea Foods is seeking an Insights Analyst in Mississauga (Head Office) to support the Commercial Capabilities team. You will work with Nielsen data and syndicated sources to develop actionable insights, support category reviews, and help drive data-driven decisions across the organization.

Reporting to the Business Insights Manager, you will build automated reports in Power BI and Excel, collaborate across teams, and translate complex data into clear recommendations for growth and

Qualifications

• Post secondary education.
• 3-5 years of experience in a CPG company or national retailer.
• Experience with Nielsen tools and POS/AA systems.
• Strong Excel and PowerPoint skills; Power BI proficiency (DAX, Power Query).
• Ability to analyze shopper and customer data and present insights.
• Attention to detail and ability to manage multiple projects.

Responsibilities

• Provide regular and timely updates to the business regarding insights into shopper, category, channel and customer trends.
• Support the business unit through detailed analysis with data across retailers & industries to evaluate Gay Lea brands.
• Understand elements of pricing, promotion, assortment and shelving driving results.
• Develop and maintain standardized reporting utilizing advanced analytic platforms.
• Develop automated data tools using Power BI and Excel.
• Partner with the Insights Manager to interpret complex data into actionable recommendations.

Skills

CPG analytics

Advanced Excel

PowerPoint

Storytelling & presentation

Multi-tasking & project mgmt

Analytical mindset

Education

Post secondary education

Tools

Power BI

DAX

Power Query

Data modeling

Nielsen tools

POS/AA systems (LDIA, IRI, Retail Link)

Job description

Reports to: Business Insights Manager

Department: Commercial Capabilities

Location: Mississauga (Head Office)

Status: 12 Month Contract

The pay range for the role is $62,600 to $104,300.

Purpose:

We are charting a visionary future for Gay Lea Foods, aiming to achieve industry-leading results that will ensure the long-term prosperity of our esteemed Canadian dairy farmer-owned co-operative. As we embark on this growth journey, we are seeking an Insights Analyst who will play an integral part of the planning for the company’s growth.

In this role the incumbent contributes to the commercial capabilities team’s strategy to achieve growth that will strengthen the business, enable intelligent innovation, and deliver profits that sustain the Gay Lea Foods Co-operative model.

Reporting to the Business Insights Manager, the Insights Analyst will play a key support role in the development of tools, analytics, and actionable insights. With the use of Nielsen & other syndicated data the Insights Analyst will help develop and implement best-in-class category/industry recommendations. You will work closely and collaboratively with the entire commercial capabilities team to implement data-driven initiatives and support any ad-hoc reviews. This person will have the ability to analyze and interpret consumer, industry and sales data into actionable insights and recommendations. They will also support the development of automated reporting and query tools in an effort to increase insight the utilization of data and insights across the organization.

Key Responsibilities:

• Provide regular and timely updates to the business regarding insights into shopper, category, channel and customer trends.


• Support the business unit through detailed analysis with the data available across multiple retailers & industries to evaluate the performance of Gay Lea brands and competition.


• Understand what elements of the marketing mix (pricing, promotion, assortment, shelving & competition) are driving results.


• Develop and maintain standardized reporting utilizing advanced analytic platforms to enable the commercial team to create and track strategic objectives.


• Develop automated data tools using Power BI and Excel.


• Partner with the Insights Manager to Interpret complex consumer and sales data to develop clear, actionable recommendations.


• Additional responsibilities as needed.

Qualifications:

• Post Secondary Education.


• 3-5 years of experience working in a CPG Company or National Retailer.


• Working knowledge of Nielsen tools/platforms and POS/AA systems (LDIA, IRI, Retail Link, etc.).


• Experience in analyzing shopper and customer data is required.


• Strong analytical background with advanced proficiency in Excel and PowerPoint.


• Proficiency in Power BI, including DAX, Power Query, and data modeling.


• Strong attention to detail and ability to execute with excellence.


• Self-motivated with high energy, ability to multi-task and execute multiple projects on time.


• Strong organization skills and proven ability to manage several projects at one time.


• Strong presentation skills and the ability to inspire and influence others through story telling.