Insights Analyst

Gay Lea; Toronto; On-site; CAD 63,000 - 104,000; Full time

Job summary

Gay Lea Foods, a Canadian dairy co-operative, seeks an Insights Analyst to support the Commercial Capabilities team from our Mississauga head office. This 12-month contract involves developing tools, analytics, and actionable insights using Nielsen data and syndicated sources to drive category and shopper recommendations.

You will build automated reporting in Power BI and Excel, partner with the Business Insights Manager, and translate data into clear recommendations to support growth and

Qualifications

• Post secondary education.
• 3-5 years of experience in a CPG company or national retailer.
• Knowledge of Nielsen tools and POS/AA systems (LDIA, IRI, Retail Link).
• Experience analyzing shopper and customer data is required.
• Strong Excel and PowerPoint skills; Power BI with DAX/Power Query desirable.
• Attention to detail; ability to manage multiple projects.

Responsibilities

• Provide insights on shopper, category, channel, and customer trends.
• Analyze data across multiple retailers to evaluate brand performance.
• Assess pricing, promotion, assortment, and shelving drivers.
• Develop standardized reporting using advanced analytics platforms.
• Build automated data tools using Power BI and Excel.
• Interpret complex data to craft actionable recommendations.

Skills

Analytical thinking

Excel

Power BI

PowerPoint

Storytelling

Education

Post secondary education

Tools

Nielsen tools

LI Data/AA systems

LDIA

IRI

Retail Link

Job description

Reports to: Business Insights Manager

Department: Commercial Capabilities

Location: Mississauga (Head Office)

Status: 12 Month Contract

The pay range for the role is $62,600 to $104,300.

Purpose:

We are charting a visionary future for Gay Lea Foods, aiming to achieve industry-leading results that will ensure the long-term prosperity of our esteemed Canadian dairy farmer-owned co-operative. As we embark on this growth journey, we are seeking an Insights Analyst who will play an integral part of the planning for the company’s growth.

In this role the incumbent contributes to the commercial capabilities team’s strategy to achieve growth that will strengthen the business, enable intelligent innovation, and deliver profits that sustain the Gay Lea Foods Co-operative model.

Reporting to the Business Insights Manager, the Insights Analyst will play a key support role in the development of tools, analytics, and actionable insights. With the use of Nielsen & other syndicated data the Insights Analyst will help develop and implement best-class category/industry recommendations. You will work closely and collaboratively with the entire commercial capabilities team to implement data-driven initiatives and support any ad-hoc reviews. This person will have the ability to analyze and interpret consumer, industry and sales data into actionable insights and recommendations. They will also support the development of automated reporting and query tools in an effort to increase insight the utilization of data and insights across the organization.

Key Responsibilities:

• Provide regular and timely updates to the business regarding insights into shopper, category, channel and customer trends.
• Support the business unit through detailed analysis with the data available across multiple retailers & industries to evaluate the performance of Gay Lea brands and competition.
• Understand what elements of the marketing mix (pricing, promotion, assortment, shelving & competition) are driving results.
• Develop and maintain standardized reporting utilizing advanced analytic platforms to enable the commercial team to create and track strategic objectives.
• Develop automated data tools using Power BI and Excel.
• Partner with the Insights Manager to Interpret complex consumer and sales data to develop clear, actionable recommendations.
• Additional responsibilities as needed.

Qualifications:

• Post Secondary Education.
• 3-5 years of experience working in a CPG Company or National Retailer.
• Working knowledge of Nielsen tools/platforms and POS/AA systems (LDIA, IRI, Retail Link, etc.).
• Experience in analyzing shopper and customer data is required.
• Strong analytical background with advanced proficiency in Excel and PowerPoint.
• Proficiency in Power BI, including DAX, Power Query, and data modeling.
• Strong attention to detail and ability to execute with excellence.
• Self-motivated with high energy, ability to multi-task and execute multiple projects on time.
• Strong organization skills and proven ability to manage several projects at one time.
• Strong presentation skills and the ability to inspire and influence others through story telling.

Gay Lea Foods is a Canadian, dairy farmer owned co operative with a clear purpose: to enrich life with dairy. Founded in 1958, the co operative produces high quality dairy products while creating lasting value for farming families, meaningful opportunities for employees, and positive impact in communities across Canada. As a co operative, Gay Lea Foods believes that when the business succeeds, its members, people, and communities should succeed along with it. To learn more, visit gaylea.com.

Gay Lea Foods is an equal-opportunity employer and values diversity in our workplace.

Reasonable accommodation is available upon request throughout our recruitment and selection process.

Gay Lea Foods may use artificial intelligence (AI) tools to support aspects of the recruitment process, including screening and assessment.