Inside Sales Representative

APRIL Canada Insurance; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

APRIL Canada Insurance is seeking an Inside Business Developer based in Toronto to support Ontario broker-partners. The role focuses on engaging broker networks, qualifying leads, and contributing to commercial performance. This position offers a collaborative work environment with a focus on customer experience and ongoing training opportunities.

Benefits

Flexible hours and remote work options

Work/life balance focus

Vacation: 3 weeks plus 5 personal days and your birthday off

Business casual dress code

Competitive benefits including insurance, assistance, and telemedicine

Group RRSP with 2.5% employer contribution

Profit sharing from the first year

Ongoing training and development

Home office equipment provided

Free parking

Qualifications

• Experience in inside sales, lead generation, or partner follow-up is a plus.
• Ability to manage multiple priorities effectively.

Responsibilities

• Follow-up and engagement with broker networks.
• Coordinate meetings for field Business Developers.
• Maintain CRM records accurately.

Skills

Strong communication

Interpersonal skills

Highly organized

Proactive

Detail-oriented

Tools

CRM systems

Microsoft Office

Job description

As a major player in P&C insurance in many countries around the world, APRIL Canada aims to change the image of insurance through a strong idea: simplifying the lives of our policyholders and brokers. We focus on two main areas:

Inside Sales Representative

• Be recognized as a leader in customer experience, especially through digitalization and quality service.
• Strengthen our position as a niche insurance expert in commercial lines (construction contractors, mechanics, commercial vehicles, professional liability) and personal lines (residential, auto).

We work with over 1,500 brokerages offering flexible, competitive products tailored to insureds' needs, with a growing online distribution share.

Part of the APRIL Group with 2,800 employees worldwide, APRIL Canada employs 100 people across three offices (Toronto, Calgary, Brossard).

Position: Inside Business Developer

Based in Toronto, this role supports our Ontario broker-partners and reinforces our Business Development team. Key responsibilities include:

• Follow-up and engagement with broker networks
• Regular contact with brokers to monitor case progress and activity
• Re-engage inactive or underperforming brokers via phone and email
• Identify blockers or opportunities and report insights
• Coordinate meetings for field Business Developers
• Qualify leads and opportunities
• Schedule meetings (virtual or in-person)
• Handle logistical coordination (calendar, confirmations, pre-meeting briefs)
• Contribute to commercial performance
• Maintain CRM records accurately
• Monitor KPIs related to broker activity
• Participate in sales process improvements

Profile & Skills

Key Skills include:

• Strong communication and interpersonal skills, especially over the phone
• Highly organized, proactive, and detail-oriented
• Proficiency with CRM systems (e.g., Salesforce, HubSpot) and Microsoft Office
• Experience in inside sales, lead generation, or partner follow-up is a plus

Personal Attributes

• Customer- and team-oriented mindset
• Energetic, persistent, autonomous
• Ability to manage multiple priorities effectively

Applicants should reside in the Toronto area and be willing to visit the office at least twice a week (200 Consumers Rd, M2J 4R4).

Our Values and Work Environment

• People are at the core of everything we do; we trust our employees.
• Team spirit, mutual help, and respect are vital.
• Intrapreneurship is encouraged.
• We challenge existing methods to improve.
• Open-door policy and collaborative culture.

Benefits

• Flexible hours and remote work options
• Work/life balance focus
• Vacation: 3 weeks from the first year, plus 5 personal days and your birthday off
• Business casual dress code
• Competitive benefits, including insurance, assistance, and telemedicine
• Group RRSP with 2.5% employer contribution
• Profit sharing from the first year
• Ongoing training and development
• Home office equipment provided
• Free parking

If you are interested in joining APRIL, please apply!