Inside Sales Representative

Waterloo Hydrogeologic; Southwestern Ontario; On-site; CAD 55,000 - 75,000; Full time

Job summary

Waterloo Hydrogeologic in Waterloo, Ontario is seeking an Inside Sales Representative to drive revenue by selling commercial software, renewals, and third‑party software to existing and new customers. You will develop new sales opportunities, nurture relationships, and support growth of Waterloo Hydrogeologic's software business through proactive prospecting and effective product storytelling.

This role is based onsite and may require travel to industry trade shows; the ideal candidate has 3+

Qualifications

• 3+ years of related sales experience, preferably within software/tech or B2B.
• Experience with inside sales, prospecting, lead qualification, or account development.
• Strong written and verbal communication skills with excellent phone presence.
• Comfortable learning and discussing new software products.
• Self-motivated, results-driven, and able to work independently while contributing within a team.

Responsibilities

• Proactively identify and qualify sales leads and new business opportunities within an assigned territory.
• Conduct outbound prospecting through phone, email, and other sales channels.
• Execute strategic sales plans for assigned accounts and territories.
• Build relationships with existing customers while identifying opportunities for renewals and additional product sales.
• Utilize upselling and customer-retention strategies to maximize account value.
• Work with distribution partners to reach prospective and existing customers.
• Provide market intelligence and customer feedback to sales leadership.
• Maintain accurate customer and opportunity information within the CRM.
• Represent Waterloo Hydrogeologic professionally during customer interactions, trade shows, exhibitions, and company events.
• Collaborate with internal teams to provide customers with a responsive and positive sales experience.

Skills

Inside sales

Lead qualification

CRM software

Phone communication

MS Office

Education

High school diploma

Tools

Microsoft Dynamics

Microsoft Office

Job description

Waterloo Hydrogeologic is seeking an Inside Sales Representative to join our team in Waterloo, Ontario.

In this role, you will help drive revenue growth by selling commercial software products, maintenance renewals, and third-party software to both existing and prospective customers. You will be responsible for developing new sales opportunities, strengthening existing customer relationships, and supporting the continued growth of Waterloo Hydrogeologic's software business.

This is an excellent opportunity for a motivated sales professional who enjoys prospecting, building customer relationships, learning technical products, and working in a specialized software environment.

This position is based onsite at our Waterloo, Ontario office and may require occasional travel to industry trade shows and exhibitions.

What You''ll Do

• Proactively identify and qualify sales leads and new business opportunities within an assigned territory.
• Conduct outbound prospecting through phone, email, and other sales channels.
• Execute strategic sales plans for assigned accounts and territories.
• Build relationships with existing customers while identifying opportunities for renewals and additional product sales.
• Utilize upselling and customer-retention strategies to maximize account value.
• Work with distribution partners to reach prospective and existing customers.
• Provide market intelligence and customer feedback to sales leadership.
• Maintain accurate customer and opportunity information within the CRM.
• Represent Waterloo Hydrogeologic professionally during customer interactions, trade shows, exhibitions, and company events.
• Collaborate with internal teams to provide customers with a responsive and positive sales experience.

What We''re Looking For

• 3+ years of related sales experience, preferably within software, technology, or another B2B environment.
• Experience with inside sales, prospecting, lead qualification, or account development.
• Strong written and verbal communication skills with excellent phone presence.
• Comfortable learning and discussing new software products.
• Self-motivated, results-driven, and able to work independently while contributing within a team environment.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using CRM software; Microsoft Dynamics experience is preferred, although experience with other CRM platforms will be considered.
• Proficiency with Microsoft Office, including Word, Excel, and PowerPoint.
• Minimum secondary school diploma.
• Ability to occasionally travel to trade shows and industry events.

About Waterloo Hydrogeologic

Waterloo Hydrogeologic specializes in technology used to assess, develop, and manage water resources. Its team of engineers, earth scientists, and technical specialists supports surface-water and groundwater resource assessment, engineering solutions, and environmental and sustainability initiatives.