Inside Sales / Lead Generation: Construction

Rhyno Equity Group; Toronto; On-site; CAD 51,000 - 69,000; Full time

Benefits offered by this job

Performance bonus tied to qualified-me

Job summary

Rhyno Equity Group in Toronto seeks an Inside Sales / Lead Generation specialist for construction. You’ll hunt for projects at permit and pre-construction stages, identify decision-makers, and set meetings for our reps.

You’ll monitor permit filings across Ontario, map roles, and make high-volume outbound calls to qualify timelines and buying processes. You'll build our Salesforce intelligence—entering projects, contacts, calls, and outcomes—so reps can walk into meetings prepared.

Qualifications

• 1–3+ years outbound cold calling experience.
• Proven ability to handle high call volumes and prospect effectively.
• CRM experience, preferably Salesforce, with data discipline.

Responsibilities

• Find opportunities by monitoring municipal permit filings and construction news across Ontario.
• Map the decision-makers for each project: developer, GC, PM, purchasing lead.
• Work the phone with high call volume to qualify interest and book qualified meetings.
• Build our intelligence in Salesforce by entering projects, contacts, calls, and notes accurately.
• Hand off properly by briefing the rep before each meeting with project context and opening.

Skills

Outbound cold calling

Research skills

Salesforce CRM

Tools

Salesforce

ConstructConnect

Dodge

BuildingConnected

Job description

Inside Sales / Lead Generation: Construction

The role

This is a hunting role. You'll find projects before they're on anyone else's radar; at the permit and pre-construction stage and figure out who's making decisions, get them on the phone, and book meetings for our reps. Two skills make someone great at this job. The first is research: you can start with a permit filing and end up with a construction manager's direct line. The second is the phone: you make a lot of calls, you're comfortable being the interruption, and a hang-up doesn't slow you down.

What you'll do

Find the opportunities

• Monitor municipal permit filings, planning applications, development approvals, and construction news across Ontario
• Identify projects at the permit and pre-construction phase
• Track which developers and general contractors are actively winning work

Map the decision-makers

• For every project, identify the developer, general contractor, construction manager, project manager, and purchasing lead
• Source names, titles, direct phone numbers, and email addresses
• Understand who controls the spec, who controls the budget, and who to call first

Work the phone

• Make a high volume of outbound cold calls every day
• Qualify interest, uncover project timelines, scope, and buying process
• Book qualified meetings for the sales team and hit a monthly meeting target

Build our intelligence in Salesforce

• Enter every project, contact, call outcome, and note: same day, complete, accurate
• Keep records clean enough that a rep can open one and walk into a meeting prepared
• Maintain the pipeline of tracked developments so nothing goes stale or gets missed

Hand off properly

• Brief the rep before each meeting: what the project is, who they're meeting, what was discussed, where the opening is

What we're looking for

You'll need

• 1-3+ years of outbound cold calling or prospecting where the phone was your primary tool: not email-only or inbound follow-up
• Proven comfort with high call volume
• Strong research instincts and genuine resourcefulness in finding contact information
• CRM experience (Salesforce strongly preferred) and the discipline to keep data clean

• Experience selling into construction, building products, real estate development, or skilled trades
• Familiarity with permit and planning data sources: municipal portals, ConstructConnect, Dodge, BuildingConnected, or similar
• Understanding of multifamily construction phases and who buys what, when

What we offer

• $60,000 base salary
• Performance bonus tied to qualified meetings booked