Influencer Marketing Manager

Danone; Boucherville; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Short-term incentive bonus

Comprehensive benefits package

Group insurance

Group retirement plans

Wellbeing account

Flexible time off

Hybrid work environment

Paid parental leave

Job summary

Danone Canada is seeking an Influencer Marketing Manager to define, develop, and execute influencer strategies across priority brands. You will own programs end to end, from planning through governance, measurement, and optimization, ensuring authenticity and performance.

Work closely with Brand Marketing, Media, Regulatory, Legal, and agencies to keep brands culturally relevant. The role includes a hybrid work model, competitive compensation, and a comprehensive benefits package.

Qualifications

• 5+ years of experience in influencer marketing, social marketing, or digital brand roles.
• Proven experience managing influencer programs end to end.
• Strong understanding of the creator economy, platforms, and emerging trends.
• Experience managing agencies, vendor partners, and budgets.
• Ability to balance creativity with structure, governance, and performance rigor.
• Excellent communication, relationship-building, and project-management skills.
• CPG, food & beverage, wellness, or lifestyle brand experience is a strong asset.

Responsibilities

• Develop and own influencer marketing strategies aligned to brand objectives, target consumers, and annual marketing plans.
• Define the role of influencers within the broader marketing ecosystem (brand, social, PR, media, e‑commerce, shopper marketing).
• Identify white spaces, emerging creator trends, and platform innovations to keep brands culturally relevant.
• Source, evaluate, and onboard creators across platforms (Instagram, TikTok, YouTube, and emerging channels).
• Build long‑term creator partnerships and ambassador programs versus one‑off activations.
• Ensure diversity, inclusivity, authenticity, and strong brand fit across all influencer partnerships.
• Lead influencer programs end to end; briefing, contracting, content development, reviews, approvals, posting, and optimization.
• Manage timelines, deliverables, and budgets with rigor and precision.
• Collaborate closely with internal teams and agencies to ensure creative excellence and brand consistency.
• Ensure all influencer content is fully compliant with brand guidelines, legal requirements, and disclosure standards.
• Partner with Regulatory and Legal teams to mitigate risk.
• Stay current on evolving influencer marketing regulations and platform policies.
• Define KPIs and success metrics (reach, engagement, brand lift, consideration, conversion where applicable).
• Analyze performance and deliver clear, actionable post‑campaign reporting.
• Use insights to continuously optimize creator mix, content formats, and investment decisions.
• Work closely with internal and external partners; contribute to integrated campaign planning and always‑on brand storytelling.

Skills

Influencer marketing

Project management

Vendor management

Communication

Strategy development

Job description

About the Job

As Influencer Marketing Manager, you are responsible for defining, developing, and executing influencer marketing strategies across priority brands. You own influencer programs end to end, from strategic planning through execution, governance, measurement, and optimization, ensuring programs are authentic, compliant, and performance‑driven.

You play a key role in strengthening brand relevance within culture by leveraging creators as a core pillar of the marketing ecosystem. This role partners closely with Brand Marketing, Media, Corporate Affairs, Regulatory, Legal, and Agency teams.

The annual base salary range for this position is $70,000.00 to $110,000.00 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions.

Danone Canada also offers a competitive short‑term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options.

As part of our commitment to transparency in our hiring practices, we may use AI‑enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people.

This posting is for a newly created role.

About You

Influencer Strategy & Planning

• Develop and own influencer marketing strategies aligned to brand objectives, target consumers, and annual marketing plans
• Define the role of influencers within the broader marketing ecosystem (brand, social, PR, media, e‑commerce, shopper marketing)
• Identify white spaces, emerging creator trends, and platform innovations to keep brands culturally relevant

Creator Identification & Partnerships

• Source, evaluate, and onboard creators across platforms (Instagram, TikTok, YouTube, and emerging channels)
• Build long‑term creator partnerships and ambassador programs versus one‑off activations
• Ensure diversity, inclusivity, authenticity, and strong brand fit across all influencer partnerships

Campaign Execution & Management

• Lead influencer programs end to end; briefing, contracting, content development, reviews, approvals, posting, and optimization
• Manage timelines, deliverables, and budgets with rigor and precision
• Collaborate closely with internal teams and agencies to ensure creative excellence and brand consistency

Governance, Risk & Compliance

• Ensure all influencer content is fully compliant with brand guidelines, legal requirements, and disclosure standards
• Partner with Regulatory and Legal teams to mitigate risk
• Stay current on evolving influencer marketing regulations and platform policies

Measurement & Performance

• Define KPIs and success metrics (reach, engagement, brand lift, consideration, conversion where applicable)
• Analyze performance and deliver clear, actionable post‑campaign reporting
• Use insights to continuously optimize creator mix, content formats, and investment decisions

Cross‑Functional Collaboration & Expertise

• Work closely with internal and external partners
• Contribute to integrated campaign planning and always‑on brand storytelling
• Act as the internal influencer marketing thought leader and subject‑matter expert.

The ideal candidate will have the following qualifications and skills

• 5+ years of experience in influencer marketing, social marketing, or digital brand roles
• Proven experience managing influencer programs end to end
• Strong understanding of the creator economy, platforms, and emerging trends
• Experience managing agencies, vendor partners, and budgets
• Ability to balance creativity with structure, governance, and performance rigor
• Excellent communication, relationship‑building, and project‑management skills
• CPG, food & beverage, wellness, or lifestyle brand experience is a strong asset

About Us

Danone Canada is part of Danone, the largest certified B Corp™ in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long‑standing mission to bring health through food to as many people as possible, we embed this purpose into every aspect of our operations.

Our workforce spans the country, with two headquarters (Boucherville, QC, and Toronto, ON), a production facility in Boucherville, and various remote work sites across the provinces.

When you join us, you’ll work with some of the best‑known food and beverage brands in the world, including Oikos, Activia, Two Good, evian, Silk, International Delight, So Delicious Dairy Free and STōK Cold Brew Coffee.

We offer a competitive and comprehensive total rewards package, including group insurance plans, retirement programs, well‑being resources, parental leave, and development opportunities. Plus, a true hybrid work environment and flexible time off, empowering you to balance your personal and professional life.

At Danone, inclusion and diversity are at the heart of who we are. We celebrate unique perspectives and are committed to building a workplace where everyone feels valued, respected, and empowered to thrive. We encourage applications from everyone and offer accommodations upon request to ensure equitable access for all candidates.

Join us and help shape a healthier, more sustainable world. One Planet. One Health. BY YOU.