Brand Manager

Danone; Toronto; On-site; CAD 72,000 - 110,000; Full time

Benefits offered by this job

Group insurance

Retirement plans

Well-being account

Hybrid work environment

Flexible time off

Parental leave

Job summary

Danone Canada seeks an exceptional Brand Manager to elevate a group of brands and drive strong growth from either Toronto or Boucherville. You will oversee marketing programs, collaborate with the Director of Marketing, and lead cross-functional projects to deliver on time and within budget.

The role requires 5+ years in marketing and at least 3 years in brand management, with strong English and French communication skills and a focus on innovation and product launches.

Qualifications

• Bachelor of Business Administration with specialization in Marketing.
• Master’s degree in Marketing, or an MBA are assets.
• Excellent communication skills in English and French, both oral and written.
• Experience in Marketing minimum of 5 years and minimum 3 years in brand management.
• Experience leading cross-functional projects in a complex and fast-paced environment.
• Experience in innovation management and/or new product launches is considered a strong asset.
• Experience in marketing research and mastery of Nielsen and Homescan tools.
• Rigor, capacity for analysis and synthesis; autonomy, initiative and flexibility.
• Leadership and interpersonal skills; teamwork.

Responsibilities

• Develop and implement the Brand Marketing strategy for Canada.
• Develop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs.
• Develop and implement the in-store activation plan, in collaboration with the sales team.
• Lead cross-functional projects by coordinating internal and external stakeholders and ensuring key initiatives are delivered on time and within budget.
• Drive the development and execution of innovation initiatives and product launches in partnership with Innovation, R&D, Finance, Sales, and Operations teams.
• Monitor and analyze the performance of the brands and markets concerned; forecast changes and propose recommendations.
• Manage the brand on a day-to-day basis by developing innovative marketing strategies and executing them with external suppliers and internal departments.
• Work effectively with Danone Group's global network (including Danone USA).
• Monitor and control the marketing budget and its impact on profitability of the brand.
• Contribute to the development of the Assistant Brand Manager.

Skills

Marketing strategy

Brand management

Cross-functional collaboration

Analytical thinking

Education

Bachelor of Business Administration (Marketing)

Master's degree in Marketing or MBA (assets)

Tools

Nielsen

Homescan

Job description

About The Job

We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either our Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth.

As part of this position, you will be accountable for

Manage the set of brands in collaboration with and under the supervision of the Director of Marketing following two major priorities

• Development of strong marketing programs based on a deep understanding of consumers' needs, expectations, and behaviors for the brands
• Actively participate in the execution of marketing strategy, design, and implementation of plans dedicated to the brands.

More specifically

• Develop and implement the Brand Marketing strategy for Canada
• Develop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs, in collaboration with external suppliers.
• Develop and implement the in-store activation plan, in collaboration with the sales team.
• Lead cross-functional projects by coordinating internal and external stakeholders and ensuring key initiatives are delivered on time and within budget.
• Drive the development and execution of innovation initiatives and product launches in partnership with Innovation, R&D, Finance, Sales, and Operations teams.
• Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels and Ad Hoc studies, competitive intelligence), forecast their changes (sales forecasts) and propose recommendations.
• Manage the brand on a day-to-day basis by developing innovative marketing strategies to implement them and to follow the different execution components (promotion, packaging, price, product, etc.), in collaboration with external suppliers and internal departments, Purchasing, etc);
• Work effectively with Danone Group's global network (including Danone USA);
• Monitor and control the marketing budget (Pub, Pack, Promo, Studies) and its impact on the profitability of its brand.
• Contribute to the development of the Assistant Brand Manager

Compensation, Benefits & Hiring Transparency

The annual base salary range for this position is $72,000.00 to $110,000.00 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions.

Danone Canada also offers a competitive short-term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options.

As part of our commitment to transparency in our hiring practices, we may use AI-enabled tools at certain stages of the recruitment process. However, all final hiring decisions are made by people.

This posting is for a newly created role.

About You

The ideal candidate will have the following qualifications and competencies

• Bachelor of Business Administration with specialization in Marketing;
• Holding a master’s degree in Marketing, or, and an MBA are assets.
• Excellent communication skills in French and English, both oral and written;
• Experience in Marketing minimum of 5 years and minimum 3 years in brand management.
• Experience leading cross-functional projects in a complex and fast-paced environment.
• Experience in innovation management and/or new product launches is considered a strong asset.
• Experience in marketing research and mastery of Nielsen and Homescan tools;
• Rigor, capacity for analysis and synthesis;
• Autonomy, initiative, and flexibility
• Leadership and interpersonal skills;
• Team spirit.

About us

Danone Canada is part of Danone, the largest certified B Corp in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long-standing mission to bring health through food to as many people as possible, we embed this purpose into every aspect of our operations.

Our workforce spans the country, with two headquarters (Boucherville, QC, and Toronto, ON), a production facility in Boucherville, and various remote work sites across the provinces.

When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Oikos, Activia, Two Good, evian, Silk, International Delight, So Delicious Dairy Free and STōK Cold Brew Coffee.

We offer a competitive and comprehensive total rewards package, including group insurance plans, retirement programs, well-being resources, parental leave, and development opportunities. Plus, a true hybrid work environment and flexible time off, empowering you to balance your personal and professional life.

At Danone, inclusion and diversity are at the heart of who we are. We celebrate unique perspectives and are committed to building a workplace where everyone feels valued, respected, and empowered to thrive. We encourage applications from everyone and offer accommodations upon request to ensure equitable access for all candidates.

Join us and help shape a healthier, more sustainable world. One Planet. One Health. BY YOU.