Hybrid Media Planner — Creative, Data‑Driven Campaigns

pluscompany; Toronto; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Flexible hours

Vacation starting at 3 weeks + 1 extra

Job summary

Mekanism, part of Plus Company, seeks a Media Planner in Toronto with 2+ years of media planning experience to manage integrated campaigns across traditional and digital channels. You will research insights, develop POVs, and help optimize budgets for major brands.

The role blends autonomy with collaboration in a hybrid work model. You will work with a team to craft RFPs, manage trafficking, and deliver high-quality media plans while building strong client relationships and contributing to

Qualifications

• 2+ years of media planning across all channels (360 planner).
• Client management experience and superior communication skills (written & verbal).
• Knowledge in media platforms: Facebook/Instagram, LinkedIn, Snapchat, Pinterest, Google Ads, DV360, TikTok.
• An understanding of programmatic advertising.
• Strong fluency in syndicated media tools (Vividata, Comscore, COMMB, MTM, etc).
• Experience managing large and complex budgets with accuracy.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Produce integrated media plans across all channels (traditional & digital).
• Conduct research using media tools to develop insights for campaign development.
• Media project management: crafting RFPs, creating costing sheets, negotiating with vendors, drafting spec sheets, trafficking sheets.
• Manage and lead internal and external status calls.
• Quality control to ensure all deliverables meet standards across campaigns and admin tasks.
• Ideate & deliver creative ideas to solve client problems and drive awards.
• Support campaign performance evaluation and delivery reports.
• Develop and communicate the agency POV on opportunities, trends, and issues to stakeholders.
• Build and foster strong client and agency relationships.

Skills

media planning

client management

communication skills

Facebook/Instagram

LinkedIn

Snapchat

Pinterest

Google Ads

DV360

TikTok

Excel

PowerPoint

Tools

Vividata

Comscore

COMMB

MTM

Job description

Mekanism, part of Plus Company, seeks a Media Planner in Toronto with 2+ years of media planning experience to manage integrated campaigns across traditional and digital channels. You will research insights, develop POVs, and help optimize budgets for major brands.

The role blends autonomy with collaboration in a hybrid work model. You will work with a team to craft RFPs, manage trafficking, and deliver high-quality media plans while building strong client relationships and contributing to