Healthcare Marketing Manager

CSA Group; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

CSA Group is seeking a creative and experienced Marketing Manager for its innovative team. The role involves developing and managing marketing programs that align with business goals, enhancing brand awareness, and driving customer engagement. Candidates should have a strong background in strategic marketing, project management, and communications.

Qualifications

• 7+ years of B2B strategic marketing experience.
• 5 years of success in similar roles.
• Engineering or technical background is an asset.

Responsibilities

• Develop and execute annual strategic marketing plans.
• Manage global marketing programs and initiatives.
• Analyze ROI on marketing activities.

Skills

Strategic marketing

Campaign implementation

Communication

Project management

Market analysis

Education

College/university degree in marketing or business administration

MBA

Job description

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision : making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years : from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary :

We are looking for an experienced and creative strategic Marketing Manager to join an innovative marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world.

The key responsibility of this role will be to develop, execute and manage global marketing programs aligned to an annual strategic marketing plan. The primary goals of the role are to support commercial business goals, lead acquisition, build awareness of CSA Group's brand, foster customer retention, and provide sales support.

A cross-functional role requiring;

Strategic marketing planning

Thorough understanding of the service offering of the respective commercial units

Content strategy and development

Creative marketing tactic development

Publication / media advertising

Event management

This role will be responsible for managing the strategic global marketing initiatives for the Healthcare and Cross Market Services commercial units.

Responsibilities :

Responsible for the creation and execution of annual strategic marketing plans aligned to the business goals of the Healthcare and Cross Market Services commercial units.

Build marketing programs to support specific commercial business goals across different channels in alignment with the overall strategic marketing plan.

Identify gaps and make recommendations for marketing programs to meet required business goals.

Be a subject matter expert of the respective business unit including in-depth knowledge of the service offering and customer applications, market conditions and competitive landscape.

Deep understanding of customer segmentation, buyer personas and journeys as well as buying behavior, gained through research, Sales and stakeholder engagement.

Execute marketing plans with strategic tactics from start to finish to meet lead generation and brand awareness objectives of the commercial units.

Liaise with commercial unit leaders and content developers to define a content strategy that takes into account strategic positioning and messaging to address customer needs.

Develop content, aligned with the content strategy, for the CSA Group website, landing pages, customer emails and social media.

Stay abreast of industry and customer trends by monitoring market activity through research, internal reports, articles, and sales dialogue.

Lead customer engagement programs and industry activities including events, tradeshows, media publications and associations.

Leverage the principles of project management to manage multiple projects and priorities at the same time.

Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.

• Collaborate with and leverage expertise of internal marketing resource teams in digital marketing and communications to the benefit of your marketing strategies and campaigns.

Work with external agencies and vendors to develop marketing collateral.

Education & Experience :

College / university degree in marketing or business administration or equivalent experience in a sales / marketing

7+ years of B2B strategic marketing experience

5 years of demonstrable success in similar roles

Engineering or technical background is an asset

MBA is an asset

Skills :

A seasoned professional with experience in strategic marketing and campaign implementation

Excellent written and verbal communication skills – exceptional at writing customer-facing content

Strong ability to develop, execute and analyze marketing campaigns

Proven project management skills and experience

Team player and ability to form strong working relationships with marketing team members and key stakeholders

Up-to-date knowledge of marketing trends

Passion for strategic marketing and driving results