Head of Sales - Build & Lead a Lean SaaS Growth Engine

STA; Vancouver; Hybrid; CAD 150,000 - 175,000; Full time

Benefits offered by this job

Base salary + commission

Health spending account

RRSP matching

Generous vacation

Job summary

STA is seeking its first Head of Sales to directly drive revenue and then build the sales organization from the ground up. You’ll start hands-on, closing deals alongside the president while learning the product and competitive landscape.

You’ll later hire and coach a lean team (AE, SDR, sales support), establish an outbound motion, own bookings and pipeline health, diversify the customer base, and leverage modern sales tools including AI, with 1–2 days in the Vancouver office.

Qualifications

• An early stage proven B2B sales leader, ideally in SaaS, data/analytics or technology space with a track record of owning a revenue number at scale.
• Someone who has built sales processes
• Previous success in an IC role
• Comfortable being hands-on and in the weeds early, without needing to build an org on day one
• High agency: someone who creates momentum without being pushed, and treats problems as their own
• Able to work out of the office 1-2 days a week

Responsibilities

• Build a lean, high-performing sales org from the ground up: AE's, SDR, sales support
• Stand up a dedicated outbound prospecting motion
• Recruit, coach, and mentor a small but growing team
• Own bookings, win rate, pipeline health, and sales-cycle time
• Diversify the customer base beyond a strong restaurant/QSR base into retail, service, and emerging brands
• Leverage modern sales tools, including AI, to keep the function fast and efficient
• Work closely with the Head of Sales and VP Customer Success

Skills

B2B sales leader

SaaS experience

Data/analytics experience

Revenue ownership

Job description

STA is seeking its first Head of Sales to directly drive revenue and then build the sales organization from the ground up. You’ll start hands-on, closing deals alongside the president while learning the product and competitive landscape.

You’ll later hire and coach a lean team (AE, SDR, sales support), establish an outbound motion, own bookings and pipeline health, diversify the customer base, and leverage modern sales tools including AI, with 1–2 days in the Vancouver office.