Head of Programmatic DOOH Growth & Solutions

Talon OOH Canada; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

Talon is seeking a visionary VP, Digital Solutions to drive growth, commercial success, and operational excellence in Talon's digital business across North America. You will align strategy with activation, scale programmatic DOOH offerings, and ensure client outcomes are measurable and profitable.

Reporting to the Managing Director, Canada, you will lead a high-performing team, partner with cross-functional groups, and advance Talon’s proprietary tech stack including Ada, Atlas, and Talon DSP to

Qualifications

• 10+ years of digital media strategy, planning, and programmatic experience.
• Proven ability to deliver annual and quarterly digital revenue goals.
• Strong stakeholder management and cross-functional leadership.

Responsibilities

• Lead Talon’s digital growth strategy and revenue expansion.
• Oversee programmatic campaigns and ensure alignment with client objectives.

Skills

Digital strategy

Programmatic advertising

Leadership

Client relations

DOOH

Tools

Atlas

Talon DSP

Ada (OOH DMP)

Job description

Talon is seeking a visionary VP, Digital Solutions to drive growth, commercial success, and operational excellence in Talon's digital business across North America. You will align strategy with activation, scale programmatic DOOH offerings, and ensure client outcomes are measurable and profitable.

Reporting to the Managing Director, Canada, you will lead a high-performing team, partner with cross-functional groups, and advance Talon’s proprietary tech stack including Ada, Atlas, and Talon DSP to